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Brands That Failed: Failures Due to Not Testing Before Launch

• Analysis of Failure Cases
• How to Recover from a Failure (The Pivot)

Different Types of Tests:

• The Smoke Test
• Concierge Test
• Minimum Viable Product (MVP)
• Fake Door Test
• A/B Testing

The Secret to Creating an Effective Lean Canvas

• The 4 Main Elements of the Lean Canvas
• What the heck do customers want?

Finding the Unique Value Proposition (UVP)

• The War of Adjectives
• Differentiating from the Competition