Want to know if your course will sell before you build it?
Mar 03, 2026 6:14 pm
Hi there,
Want to know if your course will sell before you build it?
One of the biggest mistakes coaches make is building an entire course before testing the idea.
You spend weeks or even months outlining modules, recording videos, designing workbooks… only to realize your audience was not ready to buy. Or worse, they were not interested at all.
That is frustrating. It drains your energy, wastes valuable time, and often leaves a half-finished course sitting on your laptop that never launches.
Here is the smarter approach: test before you build.
Instead of creating the full course upfront, validate your idea with something small and focused:
• Run a paid workshop on the core topic
• Launch a beta group at a discounted rate
• Host a short live training series
• Offer a live Q&A session around the main problem
Watch how people respond.
Do they sign up quickly?
Do they ask thoughtful questions?
Do they want more support afterward?
That feedback is gold.
You will learn:
• What people actually want
• The language they use to describe their struggles
• Which parts resonate most
• What objections come up before buying
Validation gives you proof, confidence, and real data. It also helps you build a course people are already asking for.
Validate early. Build later.
If you want a step-by-step approach to testing your course idea the right way, learn more here:
Learn how to validate your course idea:
Looking forward to helping you get validate and build your course idea.
Warm Wishes,
Marie Mason
Business Strategy Coach
Business Solutions Academy