🎲 Telling Better Stories in Business? Roll the Storytelling Cube & Stop Boring People

From Zoom chaos to content clarity, how The Jason Hodge’s storytelling strategies will rescue your message (and your audience’s attention span).

Introduction:

Let’s face it, most business content is dryer than a stale cracker in the Sahara. But storytelling? That’s the secret sauce that turns bland brand babble into magnetic messaging. A spicy Zoom gathering unfolded, where we recapped Jason Hodge’s four-part series on storytelling and media strategy. And if you've been ghosting your audience with robotic pitches and generic webinars, it’s time for a plot twist.

Get ready to toss that tired elevator pitch and step into a storytelling framework that actually makes sense. The Storytelling Cube, a six-sided weapon of clarity that might just save your next launch from being a forgettable flop.

If you've enjoyed the 4 part series with Jason, then you may also enjoy his series on: Mastering AI Prompts for beginners

TL;DR (Too Long; Didn’t Reboot the Wi-Fi):

• The Jason Hodge’s Storytelling Cube breaks down storytelling into 6 juicy, clear components.

• Know who you're talking to. Seriously, “everyone” is not a persona.

• Be real. Tech fails? Keep it moving, keep it human.

• Repurpose wisely, don’t be a content hoarder or a repurposing preacher.

• Use storytelling with intent. No one wants to hear your life story unless it makes a point.

Action step:

Apply the Cube to your next project. It’s a framework, not feng shui.

🎲 The Storytelling Cube: Six Sides to Slay Your Messaging

Jason’s Storytelling Cube is like your messaging GPS, no more getting lost in the woods of “What are we trying to say?” It’s a six-part system to bring clarity, alignment and yes, a little razzle-dazzle to your communication.

Here's the lowdown:

Who is it for?

Be specific. You’re not Amazon and you’re not for everyone.

➤ A thought: Can you describe your audience without using the words “busy professionals”? Try again.

What is the message?

No, “We help you grow” is not a message. That’s a nap.

➤ Ask yourself: If your message had a Tinder bio, would anyone swipe right?

Why now?

Create urgency or relevance. If you’re saying it, there better be a reason today and not two months from now.

What’s the impact?

Show the transformation. Paint the "before and after." Otherwise, it's just another Tuesday.

What action should they take?

Call to action, people. Don’t leave us hanging. What do you want your audience to do?

What makes it memorable?

Sprinkle some spice—whether it’s humor, sass, a killer metaphor, or just being real.

➤ Open-ended thought: If your message was a meme, would it get shared?

🧠 Audience Focus: The Cure for Content Confusion

Trying to talk to everyone is the same as talking to no one. It's lazy, it's loud and worst of all, it’s forgettable. Instead, build a crystal-clear persona and speak directly to them like you're DM’ing a friend… not pitching a venture capitalist while underwater.

And please, keep it jargon-free. Your audience shouldn't need a decoder ring to understand your message.

➤ Challenge question: Could your 10-year-old niece understand what your business does? If not, simplify it, superstar.

🎤 Authenticity Over Aesthetic (Yes, Even When Zoom Crashes)

Tech issues? Glitches? Frozen faces? Welcome to the virtual world, where perfection is a myth and authenticity is currency.

Jason reminds us: People trust real, not robotic. You don’t need flawless lighting or a TED Talk stage to make an impact. Just show up, say the thing and let your humanity shine, even if your slides don’t.

➤ Question: When was the last time your tech fail actually made people run away from you?

♻️ Repurpose with Purpose (Or Just… Don't)

Sure, content repurposing is powerful. But it’s not a religion. Some people treat repurposing like it’s the only strategy left on Earth. Relax.

Jason’s take? Use it when it makes sense. Respect your collaborators’ preferences (not everyone wants their face chopped into 12 TikToks) and stay focused on your own goals, not someone else's content hustle.

➤ Real talk: Are you repurposing to serve your audience or just to fill your content calendar?

📚 Storytelling is a Business Strategy, Not Just a Campfire Activity

It’s not about spinning yarns. It’s about embedding meaningful, memorable narratives into your business message. Stories make facts stick. They move people, but only if they’re relevant.

Use storytelling strategically: to emphasize, to clarify, to humanize, but don’t overdo it; this isn’t your memoir. Save the juicy stuff for when it actually helps the message.

➤ Gut check: Is your story helping your audience understand or just helping your ego feel seen?

Conclusion:

If you’re tired of being background noise in your industry, it’s time to sharpen your storytelling skills. Jason Hodge’s Storytelling Cube isn’t just a fancy framework, it’s a weapon against generic content, aimless messaging and the curse of trying to please everybody.

So, what’s your next move? Will you keep speaking to "everyone" and reaching no one? Or will you roll the cube and finally say something worth remembering?

Either way, ditch the fluff, bring the fire and for the love of Zoom, check your mic before you go live.

CTA:

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