Hey ,

Ever feel like you’ve got a killer offer, but when you put it out there the response is… crickets (or worse, lowballers who want champagne service at beer-can prices)?

That was the vibe in our latest session, until we started unpacking the power of micro offers and the sneaky psychology behind pricing.

Here are the hot takes:

🔥 AI Tools That Actually Work

Thomas spilled the tea:

• Skywork.ai → better slides than Gamma.
• GetRecall.ai → makes Notebook LM look like it’s still on dial-up.

🔥 Micro Offers = Bite-Sized Brilliance

Think $7–$27 mini-workshops, checklists, swipe files, the “gateway drug” that weeds out freebie hunters and gets buyers saying: shut up and take my money.

🔥 Pricing & Value (a.k.a. Why Some People Are Cheap)

A member tested a package that came back valued at $497 — less than expected. Lesson? Some clients just want to lowball. Find the ones who see your worth.

🔥 Sell the Hope, Not Just the Tool

Elle nailed it: people don’t want the wrench. They want the fixed sink without effort. Translation: you’re selling dreams, not just solutions.

🔥 Platforms We’re Side-Eyeing

Airmeet pulled a stunt — slashing attendee limits from 1,000 to 10 while jacking up fees. Hard pass. Stick with Zoom (or wait for HeySummit to drop new streaming).

💡 Homework We All Needed:

Define your signature offer, mid-ticket offer, low-ticket offer and lead magnet. Bonus: ask AI to help. (Yes, sometimes it earns its keep!)

Wrap-Up:

Micro offers aren’t about being “cheap.” They’re about being strategic. Solve one problem, fast, for a fair price and let it open the door to your big-ticket brilliance.

👉 Question for you:

What’s ONE micro offer you could launch this month that would make your audience whip out their wallets?

Catch the full recap (and a few spicy roasts) here 👉 Blog Link

Talk soon,

*Keep Moving Forward!

Ericka Bates

P.S.

Next Friday, Virtual Summiteers Session Topic:

Event Follow-Up Funnels That Convert. 👀

• Building a simple 3–5 email sequence to nurture attendees into buyers.
• Segmenting hot leads vs. cold attendees.
• Group brainstorm: drafting follow-up subject lines together.

Goal of August: Members leave knowing how to turn engagement into income without needing a massive launch.

P.S.S.

If you're interested in joining us this coming Friday 08.22.2025 @10am ET.

contact me on LinkedIn and let me know! I'll send you a link