Hey / Virtual Summiteer,

Quick heads-up:

there will not be a live session tomorrow. I’ll be away celebrating my son’s 5th Grade Award / Graduation / “Moving On Up” Ceremony 🎓❤️

Family first this Friday!

Before we skip a week completely… I still want to leave you with the question we would’ve explored together because, It’s a good one:

💰 If ticket sales disappeared tomorrow… how would you monetize your events?

Think about:

• Sponsorships vs memberships
• Paid replays & content bundles
• Community-driven revenue
• Ongoing ecosystems instead of one-time events

Because the reality is:

event businesses are shifting fast in 2026.

The people thriving right now aren’t just hosting events… they’re building revenue ecosystems around conversations, communities & content.

So while we won’t be live tomorrow, spend a little time sitting with that question:

If registrations stopped carrying the business… what would?

Then next Friday, May 29th, we'll get into another discussion:

🧠 “What’s feeling harder in events right now?”

Question:

“What’s one thing that used to work that just… doesn’t anymore?”

We’ll talk about:

• Lower attendance rates
• Engagement fatigue
• Algorithm struggles
• Audience behavior shifts
• What event professionals are noticing in real time

These conversations usually turn into some of the best ideas for future offers, positioning and content strategy.

Enjoy your week, keep thinking deeply and I’ll see you all next Friday!

— Ericka

Founder, Talk Virtual & Virtual Summiteers