Hey ,

This week on Talk Virtual, we talked about something a lot of SaaS brands are quietly realizing:

👉 Traditional funnels aren’t converting like they used to.

Why?

Because attention has shifted.

People want:

• real-time engagement
• conversations
• community
• experiences that actually feel live

That’s why event-led growth is becoming the new pipeline strategy!

In this session, we covered:

✔ Why webinars don’t feel like events anymore

✔ The attention vs. conversion gap

✔ How one livestream can become 30+ content assets

✔ Why your content needs a system behind it

You Know, Most companies don’t have a content problem.

They have a conversion system problem.

If your events are getting views but not leads…

If people are showing up but not converting…

Your pipeline may be leaking somewhere.

👇 Here are two ways to go deeper:

🔍 Need help fixing your event pipeline?

Reply to this email with the word: AUDIT

and let’s review what’s working, what’s leaking and where your conversions are breaking down.

🎓 More interested in the HOW behind event-led growth?

Apply to join the Virtual Summiteers Friday sessions where we go deeper into livestream systems, repurposing workflows, automation and conversion strategy.

Because one livestream should do A LOT more than disappear after you hit “End Broadcast.”

— Ericka Bates

Talk Virtual