✨ Virtual Summiteers Recap: Future-Proofing Your Events (Without Tech Overwhelm)

Hey , AKA Summiteer,

Last Friday's Event Innovators Insights Session (mastermind) was one part strategy, one part sass and maybe a little bit of muffin-induced dental drama.

Here’s what you missed:

• Doc Williams roasted us (with love). His message: if you’re an expert not making money online yet, what are you even doing?

• Event structure is everything. Think signature event → quarterly tent poles → monthly themes → weekly check-ins → daily content. (Yes, there’s a system and no, winging it isn’t one.)

• Email like Seinfeld. Turns out, a story about breaking a tooth on a muffin will get more clicks than your “Top 5 Industry Trends” email ever will.

• Sponsorships = $$$. Forget $1k package, think $36k if you align with sponsor goals.

• I'm making moves. My signature event Level Up is coming January 2026.

👉 The moral of the story? Future proofing events starts with your energy, your story and your signature style. Tech is just the supporting act.

So, what’s your WrestleMania moment? (And no, “random Zoom webinar” doesn’t count.)

👉 Catch the full blog recap here

Stay bold & *Keep Moving Forward!

Ericka Bates

P.S.

If you’ve got a funny or “oops” life story that could double as a business lesson, drop it in reply. Your audience will love it more than another “corporate update.”

P.S.S.

OCTOBER – Strategic Vision & Big-Picture Planning

Theme: Build a roadmap for your events and content strategy in 2026 while keeping momentum for 2025’s Q4 events.

Next Friday 10.10.2025 @ 10am ET

The “Scale with Strategy” Workshop



• Reverse engineer your 2026 event calendar from your business goals.

• Map promotional cycles, launches and seasonal events.