Hey ,

Here’s the harsh truth:

you’ve got 7 minutes before your audience mentally checks out of your event.

Seven.

That’s it.

If your opening act is a long bio and a couple of slides? Sorry, but they’re already scrolling TikTok. 🙃

The good news?

Engagement doesn’t have to be complicated. Polls, shoutouts, leaderboards, even something as simple as a personal follow-up call, these little moves can be the difference between a “meh” event and one that keeps people coming back (and buying).

👉 I just dropped a new LinkedIn newsletter that breaks down:

• How to hook your audience in those first seven minutes
• Easy engagement loops that make events feel like Netflix series, not one-off specials
• The tools + tricks top producers use to keep people tuned in
• Why follow-up is your true conversion engine

If you’re ready to stop running one-and-done events and start building loops that keep the party going, you’ll want to read it.

Talk soon,

*Keep Moving Forward!

Ericka Bates

P.S.

Engagement loops = retention = revenue. Skip them and you’re basically throwing confetti into the void. 🎉

P.S.S.

Next Friday 09.19.2025 @10am ET. with the Virtual Summiteers

✨ 3rd. Friday Session Description

📅 Session Title: 

Collaborations & Partnerships for Event Growth

Meeting Registration Link:

https://meethour.io/TVE250830913657?pcode=847c3b4ab4b6e989859c346b275d97ac

Password: 7779311

Description:

Going it alone is overrated. 🚀 In this hands on Virtual Summiteers session, we’ll explore how to find and approach the right strategic partners, whether that’s other event hosts, SaaS tools your audience loves, or micro-influencers who can amplify your reach.

You’ll discover simple collaboration formats like promotion swaps and co-branded offers, then roll up your sleeves in a live mini-workshop where you’ll actually write a partnership pitch email you can send immediately.

By the end, you’ll leave with a clear strategy to grow your audience, increase event visibility, and scale your impact without burning out.

Goal:

Members walk away with a drafted partnership pitch email and the confidence to start building collaborations that expand their reach.