This one link broke EVERYTHING (and what it taught us)

Jun 23, 2025 12:56 pm

Hey ,


— Let’s cause a little chaos, shall we?

Last Friday, one rogue question mark broke a link.

One of our guest refused to join us because we weren’t on Zoom. (That one hurt a little.)


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A SaaS company imploded from poor planning.

…and that was just the first 10 minutes. 👀

Welcome to The Virtual Summiteers Peer Group, where we mix:

  • strategic brilliance ✨
  • content chaos 💥
  • spicy truth bombs 🌶️
  • and yes…a few roasts for those who need them.

— Here’s what went down:

We talked about:

  • The difference one link glitch can make (yes, URLs can be petty)
  • Zoom loyalty vs. cost sanity (Is $170.00/year really worth it for Zoom Meetings?)
  • Why SaaS founders keep crawling back to AppSumo (and what it says about their runway)
  • How Thomas and I manage content workflows (Spoiler: sticky notes still win)
  • The problem with giving too much away in emails (OUCH — that one was for me)
  • Why FAQs are dead and SAQs (Should Ask Questions) are where it’s at

And most importantly: why consistency beats perfection every time.



— You’re invited to the realest room on the internet.

🎟️ Join us live every Friday at 10am ET.

The Virtual Summiteers Peer Group is where founders, creators and digital event nerds gather to:

  • share what’s working
  • call out what’s not
  • and hold each other accountable (nicely… most of the time 😏)

This isn’t another boring mastermind.

This is where strategy meets honesty and where your next best move gets unlocked in real-time.

🔥 No fluff. No funnels. Just real talk + real results.

👉 [Click here to RSVP and join us this Friday at 10am ET.]

Let’s turn your content chaos into something people actually want to click, buy and binge.

(I’ll bring the sass. You bring the Pepsi.)

Catch you Friday?


—Ericka

Your Talk Virtual Hostess With the Most! 😉



P.S.

I was told last Friday that my CTA game needed help.

So here it is, plain and simple:

Click the link. Come to the session, Titled: Clicks, Hooks & Conversions: The Science of Getting Noticed (and Acted On). Let’s make your content work harder than you do!

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