Hey / Summiteer,

Ever feel like your event calendar has a mind of its own? One week you’re launching something new, the next you’re wondering if it’s even moving the needle? 😅

last week’s Virtual Summiteers session was a masterclass in scaling with strategy — and the takeaways were next-level.

🏆 Big Wins & Bold Moves

Elle dropped major news: her company Luxe Maverick is officially collaborating with the NFL of South Carolina, plus she’s snagged a new NBA-associated client. Oh and she’ll be at the Super Bowl in Vegas, as a guest of the actual organizers.

That’s not luck. That’s what happens when you build your goals into your calendar!

🔁 The New Planning Playbook

Forget annual planning, it’s giving 2015. The group’s running 90-day cycles with 30-day checkpoints, so strategy doesn’t collect dust.

This lets them pivot faster, align events to business goals and measure results that actually matter.

What if your next event calendar worked for you, not against you?

⚙️ Tech, AI & Automation FTW

From AI answering services to GoHighLevel ecosystems and CastMagic-powered content repurposing, the Summiteers are automating smart, not sloppy.

Zakia even built an app that turned heads (and might just birth the Netflix for handmade creators 👀).

💡 The Strategy-First Mindset

Every decision starts with the question:

“Does this move my big picture goals forward?”

If not, it’s a no.

That’s how this crew avoids “random acts of marketing” and stays focused on results.

💰 What’s Next: Monetization Mapping

Next session (10.17.2025 @10am ET.), we’re getting into revenue streams, sponsorships, ticket tiers, replay bundles and how to make every event feed your profit plan, not just your to do list.

Because strategy without revenue? Cute, but unsustainable.

🧭 Your Move

If your 2026 goals aren’t yet mapped out, this is your cue.

Go read the full recap and use the systems that are helping top entrepreneurs plan smarter, grow faster and actually enjoy the process.

👉 [listen to the Full Recap: Scale with Strategy — How the Pros Plan Events That Actually Move the Needle]

See you Friday at 10am ET — where strategy meets coffee, SaaS and action. ☕✨

*Keep Moving Forward!

– Ericka Bates & The Virtual Summiteers Team