Hey ,

If you’re ready to take your virtual events to the next level, you’re going to love what we discussed in our latest Virtual Summiteers Peer Group meeting. We covered everything from the best event platforms to leveraging digital products for lead generation and preparing for economic shifts.

Here’s a quick recap with action steps you can implement today:

1. Airmeet vs. Zoom: Which Is Right for You?

We broke down the pros and cons of Airmeet, particularly its unique audience engagement features. While it offers a more dynamic experience than Zoom, it comes with a learning curve.

Action Step: If you’re looking to boost engagement in your events, explore AirMeet’s features. Make sure to invest time in learning the platform to get the most out of it.

2. Create Virtual Vendor Booths

Imagine setting up a virtual mall where vendors can interact with attendees—even after the event ends. We brainstormed ideas for using Airmeet to create virtual vendor booths that keep vendors visible long after the event is over.

Action Step: Start thinking about how to implement a virtual vendor experience at your next event. Create dedicated vendor spaces and use social media or email campaigns to drive traffic to these booths before and after the main event.

3. Ebooks as Lead Magnets

Ebooks and digital products are fantastic tools for building your email list and driving traffic. We discussed ways to sell ebooks on platforms like AppSumo and LinkedIn, while also using them to generate leads.

Action Step: If you’ve created any ebooks or digital resources, consider using them as lead magnets. Start by offering a free resource in exchange for an email address or list it on platforms like AppSumo to drive more visibility.

4. Shift Your Focus During Economic Shifts

As the economy shifts, your target audience might change too. We talked about preparing for a downturn by targeting affluent clients and offering genuine value, instead of relying on quick fixes or gimmicks.

Action Step: Take time to research your more affluent audience. Refine your messaging and tailor your offerings to meet their needs, emphasizing the value you provide.

What’s Next?

If you’re serious about growing your virtual events and learning from top event professionals, be sure to stay connected. We’re always sharing insights, tools and strategies to help you succeed.

🎯 Join our LinkedIn newsletter for even more actionable tips on how to level up your virtual event strategy!

Here’s to your virtual event success,

*Keep Moving Forward!

Ericka Bates

Digital Transformation Strategist | Talk Virtual