How to beat zero-click Google, stand out on YouTube & not sound like AI spam.

Hey there ,

Last week’s Virtual Summiteers Peer Group got spicy in the best way.

We tackled how to:

✅ Show up on Google without getting ghosted by zero-click searches

✅ Optimize YouTube descriptions so your content doesn’t just sit there

✅ Use AI without sounding like every other beige brand online

✅ And maybe most importantly, keep your audience saying “OMG, that’s SO you.”

We even roasted ourselves over bad lead magnets, weak CTAs and video titles that nobody (including us) would ever click.

Some of the highlights:

• Google My Business still matters — even for virtual brands. If you work from home, this helps you show up on Maps & local searches.

• Zero-click search is real. Google answers people’s questions on the page — so we’re making sure our titles, FAQs & snippets still give reasons to click.

• YouTube descriptions need love. Think keywords, timestamps, strong first lines & real CTAs that drive people somewhere — your list, your lead magnet, your next event.

• AI is a tool, not a voice. We talked about how to train it to sound like YOU, not like a corporate chatbot.

• Carousels & visuals > text walls. Repurpose your content so people actually pay attention (and share it).

Mini roast moment:

Are your calls to action more like “Um, please maybe think about signing up if you feel like it?”

Yeah… let’s fix that!

Let’s keep it real:

What’s one piece of your content you know needs a makeover?

Reply and tell me or better yet, show me and let’s brainstorm together.

CTA:

👉 Want in on these no-fluff convos? Join the Virtual Summiteers Peer Group — we meet every Friday at 10am ET and grt in on how to turn your content chaos into real conversions.

Join Us This Friday!