Branding in Building your Program
Mar 17, 2022 6:21 pm
Coach ,
When I first met Geoff Collins at the AAC media days in 2018, I was very impressed with how he utilized social media to create an easily identifiable brand at Temple. It was part of the program, and the success they had allowed him to move ahead to be the head coach of Georgia Tech.
This is something that he has always embraced even though the way it is now delivered through social media has changed. For him, having a vision and outline of how the team is supposed to be and a look started for him even when he was at Division III Albright College.
At Georgia Tech, he explained how he’s created the visual branding behind all of what they are doing and plan to do in the future.
He explains it here (click on image for video):
Video: The Future of Atlanta's Collegiate Football Program
The graphics they create enhance everything they are doing within their culture
For Coach Collins, it is a process as they continue to work on building their program and culture and the branding is a part of it.
Of course, I assume he has a team of graphic designers, social media experts, and photographers at his disposal through his creative department.
So how can you do this at your level with limited expertise, budget, and time?
There are a few apps out there for designers to help you make cool designs, it would be great if there was something made just for coaches and programs.
Have you heard of Gipper, our clinic sponsors?
Gipper is a full-service Social Media Graphics platform that helps coaches, ADs, and administrators create D1-quality content for social media. With Gipper, you can promote your program and give your student-athletes the recognition they deserve.
How Can Gipper Help Your School & Athletic Program?
Gipper enables you to easily create sports graphics for social media - just like you see from elite D1 programs, in seconds, on any device, without needing any design experience. Gipper has over a thousand graphic templates for you to access. Here’s Owasso High School (OK) using Gipper:
Value to Our Audience
As a Coaches Clinic attendee, to celebrate the launch of our partnership with Gipper, you can save up to 30% on one of their plans until April 16, 2022. After this initial launch promo, their standard discount will be 10% for our members.
How to Connect or Try Out Gipper
Click here to schedule a quick demo with a Gipper expert.
Or, you can visit our dedicated Gipper homepage to begin a free account and access the exclusive discount.
If you have any questions please feel free to contact the Gipper team: [email protected]
You no longer have to be envious of the cool graphics that everyone is putting out to support their players and program. You can do it professionally through the Gipper platform!
Always be growing!
Coach Grabowski
P.S.
Want to let you know we have a sponsor relationship with Gipper. This is the first time I have shared a service I like. I like to stay neutral on most products in our industry because I have friends who work with their competitors, but Gipper is doing something unique. I wish I had discovered something like Gipper when I was coaching.