Last year, I stumbled on this ad campaign that shook me! It was one of the scariest, hard-hitting and most shocking adverts that I have ever seen and trust me, I have seen many! Even though it was disturbing, I found it extremely relevant and with the right dose of shock required to get us to review how much and what we share online.

It may seem like it is not a big deal to share our private moments till we fast-forward to the future and see the negative impact that it could have on us and our loved ones.

Before we make a decision to post, we should take a step back and ‘why I am sharing this’? Is it necessary? Will it cause me or my family embarrassment in the future? Will it bring us sadness? joy? Happiness? Inspiration? We really need to dig deep and ask.

Let us look at some of the data on the dangers of over-sharing online:

Employers and educational institutions often scrutinize social media profiles when considering candidates. Posts that are overly personal, controversial, or offensive can cost you job opportunities, scholarships, or even damage relationships with friends and family -The New York Institute Of Technology

I had a chat with a professional recruiter who confirmed this by the way. You can check out the conversation here

Personal Data Exposure: When you share personal information on social media, you expose yourself to the risk of identity theft and fraud. Cybercriminals can use the information you share, such as your full name, date of birth, and location, to impersonate you or launch targeted attacks.

The New York Institute Of Technology

The many risks of oversharing online is why I am great advocate of privacy controls. It is also why I believe that we all need to be deliberate about sticking to them. I know it is tempting to share 5 lessons from the new arrival to our family complete with a photo gallery on LinkedIn, but we have to draw ourselves back, by thinking of the greater risk that this may cause.

Interestingly, I have also found that people believe that building a personal brand means that you should give a free pass to your private affairs in the name of being open, honest and authentic. I disagree! You must be able to draw the line.

To curb this risk , I have two solutions embedded in my course:

1. Focus Areas: Identifying the areas and sub-areas that we will share information on , they usually come from you experience, work, education etc. When we have very clear areas it helps to identify what is relevant to share and what isn’t.
2. Privacy Controls: There is an entire section in the personal brand manual dedicated to identifying and writing down the information that you must never share with the public. It is documented , to serve as a reminder for the days when we are tempted to slip.

During the session on modesty and personal branding yesterday, Ruqoyah said something that made me smile, she explained that even though she has been advised to share her business journey on her personal page, She would only consider it when she puts the necessary boundaries in place.

My course helps you with this. It gives you all the information you need to keep your private information private and then identifies and expands the areas where you can take information from.

It is a journey, but if other participants can do it, so can you. Click this link to get started.

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Omodara Adediran

Beyond Your Title