Greetings!!!
It is no longer news that Nigeria is the highest producer of cassava and that 70% of the cassava is turned to garri, meaning garri is money.
How do you tap into this business to produce this staple that is food to over 800 million people in the world?
There are various levels to enter the market your goal and business objective will determine how.
Lets talk about shades of garri. You can start packaging your own garri and sell to your niche. What type of garri do you want to package? Garri Ijebu, garri Ogun, garri Oyo, garri Ogbomosho or garri Epe.
Look for processors with the type you have chosen, strike a deal and start business.
You can package for different entities and you can also differentiate your product.
How will you differentiate your garri from the rest? value addition is the answer.
More next time.
To your success.
Dr. Echbee.
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