Hi ,
Teresa runs a residential electrical company outside Tulsa. Twelve trucks, about $2.1 million a year. Last October she had more work than her crews could handle, so she turned the ads off. Why pay for leads when the schedule is already full. Three months later, in January, the schedule was empty and she turned the ads back on in a panic. She spent $6,800 that month and signed three new customers. She had no idea if that was good or bad, because she had never once written down what a lead actually cost her.