The question he asks every January (and why most professionals don't)
Jan 08, 2026 6:16 am
Workplace Multiplier by Tola Akinsulire
January 8, 2026
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The question he asks every January (and why most professionals don't)
Howdy ,
On Wednesday, I stumbled on a post by Alex Hormozi. In it, he talks about the question he asks himself at the start of every year:
"If I could make only one thing happen this year, that if it occurred, would cause the remainder of my goals to become accomplished or irrelevant. What would it be?"
His answers over the years:
· 2025: $100M book launch in a weekend
· 2024: Launch the advisory practice
· 2023: Build brand on social media
· 2021: Sell Gym Launch & Prestige Labs
· 2018: Scale Gym Launch to $2M/month
Notice what's missing? Hedging. "And also" clauses. Diplomatic goal lists.
One result. Defended ruthlessly.
Now let me let you in on a case study - James.
Senior director. Fifteen years of solid performance. His ONE result for 2024: Close the partnership deal that would double his division's market access.
By March, he'd said yes to leading a CEO task force, managing three key accounts, and a lucrative consulting project.
All important. All urgent. All within his role.
October: The distributor signed with a competitor.
Cost: missed increase in personal compensation from bonuses. Career impact: missed opportunity to gain visibility from great result for bigger roles in the company.
In James' words: "I delivered everything I said yes to. Solid B+ work. But I gave my A+ capacity to tasks that didn't transform anything."
The difference between Hormozi and James:
Hormozi makes trade-offs explicitly. He knows what he's NOT doing.
James tried to do everything. He made the largest trade-off of all: He never accomplished the most important thing.
What's your answer to Hormozi's question?
And what are you willing to trade to protect it?
Keep winning at work and in life,
Tola Akinsulire
Your Strategic Workplace Mentor