Workplace Multiplier by Tola Akinsulire

March 20, 2025

Welcome to the Workplace Multiplier newsletter. Published Monday to Friday, equipping you to achieve your professional goals faster and without burnout or overwhelm by leveraging The Triple Win Method.

Make Everyone VIP

Howdy ,

Years ago, I facilitated a leadership training that transformed how my team approached client relationships. The single most powerful lesson?

Every. Single. Client. Is. VIP.

Most companies categorize clients by spend levels. Premium packages. Platinum tiers. Diamond status.

The natural tendency? Roll out the red carpet for big spenders while giving standard service to everyone else.

This is a catastrophic mistake.

Here's why: Today's small client could become tomorrow's biggest advocate—if you treat them right from day one.

I witnessed this firsthand at a previous company. One client, treated exceptionally well despite starting with a modest project, went on to introduce our firm to multi-million dollar opportunities over the next decade.

That client relationship began with a simple decision: someone chose to treat them as VIP before they "earned" it.

The math is simple:

• Exceptional treatment → Trust → Loyalty → Advocacy → Growth

When you treat everyone as important:

• Small clients become big clients
• Occasional buyers become regular customers
• Satisfied customers become passionate advocates

Make this your daily standard: Every person you serve deserves VIP treatment. Not because of what they might become tomorrow, but because that's who you choose to be today.

Seize every client interaction as an opportunity to demonstrate exceptional value.

Your challenge today: Identify one "small" client relationship and elevate your service beyond their expectations.

Remember to keep multiplying what you've been given in life. Excellence compounds over time.

Who will you treat as VIP today?

Fellow Workplace Multiplier,

Keep winning at work and in life.

Tola Akinsulire

Your Strategic Workplace Mentor

Like this?

Please pay it forward by sharing it with someone who could benefit from it. They will thank you for it.

Want to get in on some of the lessons I have picked up in my career? Get my eBook "21 Lessons I Learned in My Career - A Primer to Help You Become Better at Work". Get it here