Hello ,

How is your day going?

Yesterday I discussed who a cold audience is and how to get him/her from being cold to being warm.

Today, I will be discussing who a warm audience is and how to get him/her HOT.

A warm audience is that audience that already knows you and your brand.

He knowswhat you are about, he reacts to your post, comes for your free classes but has never bought from you or maybe just once.

So, how do we spice up this person?

Create bond with your audience:

Create content that will make them relate with you and not see you as a mini god behind the keypad. My good friend shared her thoughts with me yesterday, she said "I got great engagement yesterday because i shared a personal story".

It works but be careful the kind of story you choose to share because the internet doesn't forget .

You can share work stories, the times you tried something and failed etc.

Stay on top mind:

One of the ways to stay relevant and constantly in the minds of your audience is to be consistent and show up as often as possible.

Retarget your audience:

When you have an offer for your audience, don't just talk about it once and zip up.

You can choose to talk about it as much as possible using different story lines, different pictures and different videos till the message sinks in because people react to things different and at different time.

Repetition makes its stick to their subconscious. Let them see you in their dreams if possible.

Show your behind the scenes and results

Warm audience are moved by authenticity, process and results because at that stage they already know you but they need to know you can deliver on your promise.

Upgrade regularly and keep them informed:

Stop hoarding knowledge and being ashamed of what you do. Hunger will write you an appointed letter if you are ashamed to talk about what you do.

Hoarding knowledge will hurt your brand more than it will help it.

How will people buy or use your product or service if they are not sure of what you know or what you can deliver?

Have a marketing budget for your business:

Growing your business organically online is beautiful but learn to invest in that business by using paid ads to draw attention to your business more.

Be consistent:

Consistency breeds credibility. When people know you are consistent, they tend to trust you more.

I hope you learned something.

, are you still having issues understanding this, click on the reply button and lets talk.

Xoxo

olufunke