Hello ,

In my last mail, I talked about getting to find out what people think about you and your brand, how did it go?

If you got good responses that wowed you, congratulations but if you didn't, there is room for a change.

There are few things you can do to change the perception

1] Define who you are

This has to do with your Bio and Profile Picture.

What kind of picture do you have up there?

What is written on your bio?

Ensure you define what you do in simple terms.

For example," I teach startup how to write grant-winning business plans".

Is this clear and straightforward?

2] Your Content

Ensure what you write about aligns with the solution your bio is providing.

Don't tell them you can help them grow their hair on your bio and you are busy writing about undies.

3] Position yourself as an expert

If you have a toothache, who would you go to? A general doctor or a Dentist?

Being defined and well niched will help you position yourself right before the people who need your solution

, Don't feel bad when people unfriend or unfollow you as you start redefining yourself, it is a good indication that you may be doing the right thing.

The worse thing that can happen to any business is to be surrounded by the wrong client.

, What is your current business challenge online?

with all my love

XoXo

olufunke