Hey

Last weekend, I was going through a Brand from Scratch session with a good friend of mine. While profiling her ideal audience, I noticed that the money was missing. My energy was all "show me the money!" :D

After a nudge to write down how much her ideal client needs to be earning in order to afford her offer, I realised that there was a sprinkle of guilt around charging people a premium for her service because the question of "can they afford it?" popped up in her head. But should it?

In this week's blog, I share my thoughts around how empathy keeps many women in business broke. I also share 4 ways to charge a premium without compromising your compassion. Check it out here

P.S Things are heating up at the Brand from Scratch Summit. If you haven't signed up for your free ticket to attend, click here to grab and get inside!