They tell you that being a marketer involves being a risk-taker. Perhaps what they didn't tell you is how to be a smart risk-taker.
So you have a single product worth #25,000, and you're looking to advertise it. If the first thing that comes to your head is running a sales ad on Facebook, WhatsApp TVs, Twitter, Google etc...
Then you'll mostly fail at selling that product!
Why do I say so?
The reason for the failure is not because you don't have a good copy, or the product isn't of good quality. The reason is that you'll be advertising to a cold audience instead of a warm audience.
- COLD AUDIENCE: These target audiences may not have...
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