There are roughly over 1 billion monthly active users on Facebook which means a very huge number to tap into when you're marketing.

But the reality is that only a fraction of those users will be interested in what you have to say.

By strategically targeting the most valuable people on Facebook for you, you can leverage it to boost your results and customers with ease. To find your target audience, do this;

• Clarify when you're trying to reach with audience personas: map out your ideal audience's broad demographic information. Identify your ideal audience pain points and challenges, and create solutions around them.

• Gather insights on your industry leaders: Are the majority of their followers male or female, what is their age demography and how are they spread by location? What are their community engagement and buyer conversion rates?

These and many more are ways through which you can get visibility for your brand/business on Facebook. As a matter of fact, it would help you become more confident, stand out among competition and enjoy a productive marketing strategy.

To know more, all you need do is click on the link below and begin the journey onto becoming the next biggest brand/business influencer on Facebook;

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