TikTok, being the most downloaded app in the world with more than 176,000,000 downloads since the start of 2022, there is no doubt in the fact that TikTok is one of the best platforms to advertise products and services.

A lot of brands are already seizing every opportunity to use Tiktok's popularity to their advantage, they use this online platform to promote their services mostly through paid ads.

To achieve this for your business as well, there are several ad methods to employ which will all be stated and explained here. These are;

• Branded hashtags: this type of TikTok ad is used by businesses to encourage TikTok users to make content in relation to their chosen brand hashtag. For instance, if your clothing company has just introduced a new swim outfit for women called swim fir, you could in this light make a branded hashtag named #wearswimfit.

• Branded effects: this ad type makes use of 2D, 3D or AR to insert images of your products into TikTok videos. In this process, brands create stickers or filters that TikTok users can leverage on when they create a video.

• In-feed Ads: in this type of TikTok ads, videos that appear on the user's "for you" page are called In-feeds. In this process, users are provided with videos that correlate with their interests by the TikTok algorithm. This is based on the user's constant watch and activities.

• Influencer Advertising: you can hire professional content creators who are on the lookout for paid partnerships. Aside from their involvement in paid TikTok's creators fund, this can be seen as their major means of making money.

To know more on the most effective ads to leverage on TikTok and how to go about them to promote your business or begin a TikTok Ad startup, then click on this link immediately;