Hello ,

I'll like to share dsome little known secret about launching ready-to-wear products.

You'll find it helpful whenever you want to launch your next collection. It's a long read okay, but you'd enjoy it.

And learn a lot. This is it.

👇

ANYBODY CAN WAKE UP ONE DAY and THINK OF LAUNCHING THEIR READY-TO-WEAR COLLECTION ... but ... NOT EVERYBODY CAN GET RESULT FROM THEIR PRODUCT LAUNCH.

There are processes to every launch and without proper structure, you may not achieve a good result which is being SOLD OUT.

There are three stages to a good launch.

The Prelaunch Phase, Launch Phase and Post Launch Phase.

There are specific activities that you need to engage in during each of these launch phases.

The activities you perform in the Prelaunch Phase prepare the stage for your Launch activities. 

These Launch activities in turn make room for the Post Launch Phase.

For example, brand awareness is included but not limited to:

▪︎Prelaunch content marketing

▪︎Lead generation

▪︎Prototypes and Promotion kits generation

All of these are activities within the Prelaunch Phase alone.

They prepare the stage for a successful launch campaign.

Lest I forget, your launch does not start and end on the day you launch.

Your launch day is only an event within your launch phase. 

It heralds the kickoff of your sales drive.

You will need certain tools like 

✔Launch Calendar

✔Sales System and 

✔Launch Strategy

And finally, your Post Launch Phase is for taking stock after your launch has ended.

At this stage, what do you do with your collection?

Do you start creating another collection?

What next?

It is at this stage that many fashionpreneurs lose the most money.

Especially those that had a good launch.

They think their launch revenue is all that matters.

No wonder many of them whine that they have lots of clothing left unsold.

Whereas the post-launch is when the real sales begin.

Yeah, that's when Fashion Retailing starts!

And this is where you will need my help.

Chat me up or call +2349052137213.

When done right, the Ready-To-Wear business can turn you into a multimillionaire.

Laoye Curtis

Follow me on Instagram @laoyecurtisfashion - 

https://www.instagram.com/laoyecurtisfashion