People are selling LIDL shoes for 42,000% more than they paid
Jul 07, 2020 12:46 am
LIDL’s Limited Edition Sneakers Sell for $6,700 on eBay
Global budget supermarket LIDL has its €15 (around $16) sneakers selling for $6,744 online — a resale mark-up of over 42,000%.
This all started last September when the German branch of LIDL decided to run a contest for some limited edition shoes.
Users were asked to stand on a particular spot in German stores and take a picture using the LIDL app. This app would virtually superimpose the shoes onto the shopper’s feet.
By posting that photo to Instagram using the hashtag #LIDLsneakers, they were entered into a prize draw to win one of 400 pairs of these limited edition sneakers.
Since that point, the shoes have gone viral and are commanding hefty prices on the global resale markets.
This is why.
Thanks for reading,
@geraint_clarke