Hey

I was deeply inspired by the movie “Air” 

It’s the story of Micheal Jordan and how the “Air Jordan” sneaker shoes came to be

There are so many takeaways from the movie but I will share the one that sets the tone for all others.  

Own Your Worth

It’s one thing to know your worth and its another to own it. Owning your worth sets the tone for you to demand from life the things you deserve without any hesitation.

Too many times we question ourselves, we fail to fully recognize our superpowers and until you do you will continue to shortchange yourself.  

Micheal Jordan even as a young teen believed he was rare and his talent was unique. 

There was a scene in the movie where his mum (played by Viola Davis) said to the talent scout  

“Have you watched him play? there’s no one like him”.

With this level of self-consiousness the world will have no choice but to give you what you want. 

This belief led Micheal Jordan to ASK for a percentage share in the sales of every pair of Jordans sneakers

It was an unprecendented request in the history of sports. 

Nike tried to push back but the Jordan family stood their ground and this led to forming one of the most financially lucrative deals in the history of sports.

There was another scene where the talent scout said to Viola Davis (who played Michael’s mum) that companies don’t share profits with star players they only pay them a salary, then she responded, every once in a while someone comes and changes the things we have always accepted as the norm and this is one of those times.

You carry something. You have something. Something that no one else in the world has and for that reason you can demand a specific recognition for that thing which you carry. 

I recently increased the price for my coaching. I was a little afraid when I did and thought “who would pay this much for virtual weightloss coaching?”

Well…I got a client who paid, and also renewed for month two. 

Thing is, life will give you what you believe you deserve and also what you ask for. 

This week make sure you ASK for what you deserve. 

Love, Tochi

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