In the Flow #24 - Routines are rarely routine

Jan 15, 2021 1:32 pm

It's a cycle with ever smaller circles.

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In the Flow

I had an interesting conversation this week.


I told the story of my career, concluding that I get bored when there is too much routine. Then followed with a long description of my morning routines and how they serve me.


The person I was talking to pointed out the contradiction. "You hate routines, so you fill your morning with routines?" she asked.


I spent much of the next day thinking about this. That I need routines to ground me and at the same time I rebel against them because they restrict me.


One can't exist without the other. Novelty without routine is meaningless.


And equilibrium is a neither attainable nor desirable. When everything is perfectly balanced, you feel nothing because all contrast is gone.


Being balanced, adhering too strictly to rules we make for ourselves and clinging to narratives we adopt to make sense of the wonderful mess that is our lives, is not the point. Seeking the balance is.


That realization was very freeing.


Thank you, Zoe, for pointing out that contradiction.




In the Flow is brought to you by Regular Joe Coffee. More than a bag beans, it'll get your day started just right. Get some here.

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On the podcast

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The challenges of creating a nutritional supplement for exhausted new moms with Kirsten Palliotto

Kirsten Palliotto is in the process of creating a brand for new moms. After she struggled with energy levels, fatigue, motivation and brain fog after giving birth to one of her children, she finally began to recover by focusing on good diet and supplementation. Kirsten wants to create a brand to help new moms in the same way she was helped, but the path forward is daunting. Should she press forward or pivot to something easier?


If you enjoyed hearing us play Side Hustle and want a copy of your own, follow the link and get 15% off. We'll even raffle off 3 bags of Regular Joe Coffee between all those that use our affiliate link.

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Get a great price!




Productive Picks

Choice tools and tidbits we've curated for you from the wild seas of the internet.


Most of you reading this have your heads in the ecommerce world. I've found it very useful how other niches are building their businesses and copying what's useful. Here are two newsletters from creators in the NoCode space I think you will like:


Brain Pint - Janel is building a business teaching how to run a succesful newsletter using Notion as her platform. This is her newsletter which I always find interesting.


Dense Discovery - Coming from Australia, with long, thought out content leaning heavily towards tech and design, it's full of little corners of the internet I wouldn't naturally get to. A wonderful little pattern interupt.


Here to always stimulate your bottom line,


Bram (& Greg)



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