In the Flow

Here's something I learned this week about getting better traffic.

Many of us are running ads on facebook and wondering why we get such lousy, expensive results.

People are on facebook to be entertained. They are not there with an intent to buy. We don't know what problems they have, we just spray and pray, hoping to get lucky.

Instead, buy adwords on long tail google searches. Send them to an article on the subject where you can target them through a facebook pixel. Now when they go to facebook, you target just them and they feel like you're reading their mind.

Here's an example: You're a plumber, you buy adwords on "how to unclog a toilet without a plunger", that should be cheap. Drive traffic to an article about 5 ways to unclog a toilet even if you don't have plunger. Now you can retarget all of those people with ads for your plumbing services when they go to facebook. "Is your toilet backed up again?" They will how amazing it is that show up just as their trying to solve this problem they have.

Magic.

On the podcast

eCommerce operations expert Ines Manziano gets brutally honest with us about our brand

Ines runs operations for Capitalism.com and knows how to get things done. She gives us her brutally honest opinion about how we are doing with the podcast, and offers her suggestions for what we should do differently. For anyone who struggles with organizing and prioritizing ideas, or who is challenged by balancing speed with quality, you'll enjoy this episode.

Jean Montalvo Episode 6 | The Hot Seat

Jean loves the technical, supply chain part of the business but brand building, not so much.

We've finished uploading our Hot Seat episodes to Youtube to make them available for people outside the 1%. Please enjoy!

On the bookshelf

Devolution by Max Brooks - If you enjoyed World War Z, you'll love this one. Instead of zombies you've got bigfoot. Same Max Brooks though.

In the Toolbox

We like to think that all those psychological tricks to get us to buy stuff we don't want don't work on us. Check out this list though and realize that you are not immune.

Hoping to always stimulate your bottom line,

Bram (& Greg)

P.S. If you’d like to come on the show, we’d love to have you on. It doesn’t matter if you’re just starting out or if you’ve had an 8 figure exit and everything in between, we’ve helped people like you on the show. Click HERE to get to our scheduler. Or forward this to someone you think we could help.

P.P.S. Do you have questions you’d like Greg and I to answer but don’t want to come on the show? Why not leave us some voice mail and we’ll respond on air? Call (775) 442-4819 to leave us your questions.

P.P.P.S Have you run out of clothes? Or maybe you just really like the show. Get one of our Love Line for Business T-shirts, Tank Tops or Hoodies right here. Get some for everyone you know. They will thank you.

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