In the Flow - July 24th, 2020
Jul 24, 2020 2:25 pm
In the Flow
Welcome to the very first installment of In the Flow our weekly newsletter focused on keeping you moving forward with practical, unvarnished advice and useful, no BS tools.
On the podcast
Jason Franciosa, CEO and Founder of Element 26, has overcome many hurdles while building his business. He discusses the huge blow that corona caused and how they navigated around it, and goes into detail about how he and his partners have learned to work well together, utilizing the strengths of each.
BONUS EPISODE - Dealing With Competitors by Operating from Abundance Instead of Fear and Scarcity
Bram and Greg are preparing to launch a new brand, and recently discovered that a very similar product will be introduced to the market before theirs. Listen in on their raw, unfiltered discussion about how to deal with this in the most positive way possible, and how the changes they discuss will end up serving their target market better in the long run.
On the bookshelf
I spend too much time in front of the computer, passively scrolling through Facebook, watching Youtube, you know the drill. Books are a great antidote. I try to always read physical copies. Here are two I’m working on right now:
We Sold Our Souls by Grady Hendrix - A weird horror story about a failed 1990s Heavy Metal band. My local library started doing pop ups because we can't go in the building yet where I ran into another of his books. I've been binging his catalogue since.
Traffic Secrets by Russel Brunson - Yes, I know. Everybody's using books as funnels into their businesses but here's a blueprint about how to do that by writing something that actually delivers rather than being little more than a glorified pamphlet.
In the Toolbox
Speaking of seeing masters at their craft, if you're trying to wrap your head around how to engage with an audience in a Facebook group, Travis Sago recently opened up a new group, Million Dollar Audience Mojo . You can join for free. It's very meta where he teaches how to engage your audience by using what he teaches to engage with you.
If you're thinking about branding and logos, check out this document on the evolution of the Pepsi logo and how they did their brand refresh.
All the best!
Bram & Greg
P.S. If you’d like to come on the show, we’d love to have you on. It doesn’t matter if you’re just starting out or if you’ve had an 8 figure exit and everything in between, we’ve helped people like you on the show. Click HERE to get to our scheduler. Or forward this to someone you think we could help.
P.P.S. Do you have questions you’d like Greg and I to answer but don’t want to come on the show? Why not leave us some voice mail and we’ll respond on air? Call (775) 442-4819 to leave us your questions.
P.P.P.S Have you run out of clothes? Or maybe you just really like the show. Get one of our Love Line for Business T-shirts, Tank Tops or Hoodies right here. Get some for everyone you know. They will thank you.
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