Do You Even Content, Bro? Sis? | The Letter X

Jun 06, 2020 2:31 pm



TLX Issue #7

Before we start I want to say that I appreciate all of you who reads TLX every Saturday. I love getting the messages and emails, as it helps me know that I am on the right track with this un-newsletter. Second, I would be remiss without addressing the current situation. I mentioned last week that we could all do a little more to be good to each other, and recently did a post on LinkedIn about it in response to Tony Thompson's Call To Action for the industry.

In short, as Americans there are far more things that unite us than divide us, and our power as a country is that we are Stronger Together.


X Marks the Spot

Xcited to share what content we have been consuming this week.

Last Sunday I released the 18 Month Social Media Content Planner and the feedback has been awesome with over 700 downloads. You are getting 18 months of content ideas and tactics that will take you all the way through December 31st of 2021! It has been great seeing the results of those who have been executing on it. Make sure to download yours today!

Pro Tip: Those of you who are in the Mortgage X Mastermind will be getting addition content and training as a supplement to the content planner. If you haven't joined the mastermind, now would be a great time.

Speaking of a great time, did you check out AIME's recent Weekly Sales Meeting? Anthony Casa and Rene Rodriguez already bring the fire each week, but with the latest meeting they added industry expert Barry Habib to the mix. Make sure to check it out!

Staying with AIME for a moment, their Creative Direct Nicole Peraino, recently release two awesome videos this week. One about how to Use Soapbox to Record Your Webcam + Presentation and the other about How To Create Custom Co-Branded Email Signatures. Both are quick videos and worth the watch.

Let's move a couple of letters around and go from Peraino to Peranio, as in Kevin Peranio, Chief Lending Officer for PRMG. KP's latest video on LinkedIn addressed the jobless claims at 1.87 million, FHA forbearance policy announcement, Stock market rallies, and the $50 million whistle blower award!

Speaking of whistle blowing, I am blowing the whistle (in a good way) to get your attention on National Mortgage Professional's (NMP) new magazine. They are going through a rebrand and the new mag looks awesome with my man Shashank Shekhar on the cover. Andrew Berman and team did a great job!


Great content that features expertise from my Mortgage X co-host Christine Beckwith and others like Barry Habib, Chasity Graff, Marc Summers, Josh Lewis, David Lykken, and Mat Ishbia.

This week's MBA Chart of the Week focused on the important disconnect between the labor market and apartment markets over the last two months. The labor market is currently seeing historic levels of stress – with the April jobs report showing a decline of 20 million jobs. The just-released May numbers were unexpectedly positive, but still leave the job market 13% smaller than pre-COVID-19 levels, with a high unemployment rate of 13%.


What We're Listening To

Presented by: REAL Disrupt

Positively Charged Biz - Jennifer Rock & Michael Voss

Next Level Loan Officers - Shift & Adapt: Mastermind Recap

Laugh, Lend, & Eat - Molly Ruland Founder, CEO Heartcast Media

Charlotte Real Estate Buzz - How Tech is Moving Real Estate Forward with Faith Hill

The Confident Closers - How to Adapt to a new Environment when Fear wants to Lead

BSN Live - Another 3 Marketing Tips for 2020. Business Owners Are You Doing Live Videos. Are You Networking

Treasure Coast Podcast - Troy Ingersoll - St Lucie County School Board and Pinch A Penny Business Owner

Mortgage X - Coaches Corner: Staying in Front of Your Referral Partners w/ Christine Beckwith

Marketing Interrupt - Speaking to Everyone is Speaking to No One w/Shondell Varcianna

(Video) What's Good Cape Cod - Parker Monte, the Cape Cod Commission, and Taylor-Bray Farm

The REAL Disrupt podcasting family is growing every day! If you have a podcast or are looking to start one, we would love to help you reach your full potential.


Pathfinder X

Pathfinder X is a weekly marketing call that is free to members of the Mortgage X Mastermind, Next Level Loan Officers Members, and members of CF Wholesale BrokerFuel.

The last three calls have been great with discussions on standing out, branding, creating content that engages, and much more. I would like to share a recent post by a Loan Officer who attended the last call. Love seeing the execution and the success.


Thanks for the shout out Rob! I hope to see you continue to execute on what you learn. You can join Pathfinder X today by being a member of one of the groups above.

Finally, I was excited to launch #BrokerFuel for CF Wholesale, where I head up the marketing strategy. If you are a mortgage broker who currently approved with CF Wholesale make sure to talk to your AE today to get your ticket! If you aren't currently signed up with CFW, now is a great time to become a partner!


Have a great weekend everybody!