Good morning . 

Yesterday, while doing some research for some content I was working on, I discovered something amazing.

The content happened to be around the crypto industry,

And if you have been following crypto for a while now,

You will know that there has been a dip recently that saw the value of Bitcoin reach an all time low since COVID-19 happened. 

And I will tell you all about it in a moment, 

But I want to tell you something first. 

This morning, I was looking at the parking space in front of my house and I was thinking, 

And my mind went back to a few years ago when my dad would come back home at night with music blasting from his speakers that you could hear it meters away from the house. 

Looking at the parking space now empty reminded me about how quickly life can change. 

That change can be both positively and negatively. 

But unfortunately, sometimes, that kind of dramatic change is rarely in the positive direction. 

I don't know why that is, 

But one thing I do know is that you have to be prepared for when life decides to play funny. 

No one prays for bad things to happen, but they do happen whether you pray or not. 

So what is your Plan B? 

• What if something happened to your job or your source of income? 

• What if you lost them? 

• What if you were unable to work for a particular period of time? 

• How long would you survive if another lockdown happened? 

• How long would it take before you run out of money and other resources? 

• Do you have a safety net to shield you from the effects of anything bad that may happen in the future? 

Think about these questions very carefully. 

If you can have a positive answer to each of these questions, then it is safe to say that you are financially confident. 

Away from that, let me tell you about what I discovered during my research yesterday. 

You see, it all began from the crash of a crypto stable coin. 

Basically, stable coins are coins that are pegged to traditional fiat currencies like the US Dollar or Euro, which means they are less susceptible to volatility (sudden increase or decrease in price). 

And investors usually turn to stable coins when they want to make a decent profit without all the pressure that comes with volatility. 

Generally, stable coins maintain a value of $1 per coin. 

So when a stable coin (two actually; TERRA and LUNA) crashed by over 90% in value, it sent a wave of fear around the crypto world. 

People were afraid that if a stable coin could crash, then their investments in crypto weren't safe. 

So people started selling their coins, which further led to a dive in the prices of the coins.  

Even the almighty Bitcoin took a nosedive.

This led me to discover (although I already knew - it just reinforced my belief) that human emotions play a big part in every decision we take in life, especially in buying and selling.

The emotion that was at play in the crypto industry is FEAR.

Fear of losing money.

That same fear, can be used to make someone to buy something.

That's why as a copywriter or marketer, you must write words or messages that target relevant emotions in the mind of your reader. 

And if you sell anything, ask yourself, what is my customer afraid of, and how can I use it to get him to buy my product.

Think about it, do your research and construct your marketing message accordingly.

The results will amaze you.

That's my two cents for you today.

Have yourself a nice day ahead.

To your digital success,

King Danisan™