, 

When it comes to persuasion and sales closing, one of the best things you can do is to allay your customers fears. 

Let’s face it. 

People hate spending money, but they love to buy. 

And one of the reasons they hate spending money is because of the many risks attached with spending. 

• Is it worth it?
• Does it work?
• Is it a good bargain?
• Will I get my money’s worth?
• Won’t I regret buying this item later?

These and many other questions will always be on the mind of your prospective clients/customers. 

So the best thing to do if you want them to make that buying decision, is to allay their fears and calm their nerves. 

One way to do that is by using guarantees and refund policies. 

You can offer 14-day, 30-day, 90-day or even 1 year guarantees depending on the nature of the products you sell, and what you’re comfortable with. 

Promise to refund them or replace the products if any issues come up within the stipulated time. 

This reinforces their belief in your product and their confidence in your brand. 

And ultimately, this will drive more sales for you. 

But don’t just take my word for it. 

Try it out and let me know how it goes. 

To your business’ success.

— KD™