,

Today's email should have come in much sooner.

But for reasons best known to my body, I suddenly fell asleep after eating when I came back from church this afternoon.

And by the time I woke up, I had to go to rehearsals, and now here we are.

That said, without further ado... 

Yesterday, I reiterated the importance of CONVICTION — having a STRONG BELIEF in your product.

(If you haven't read that email, then you should go and read it.) 

And if you remember, I said that for you to increase the level of your conviction in your product, you need to consider a very important factor.

And that factor is what I want to talk about today.

And the factor is... HAVING A GREAT PRODUCT.

Think about it.

Having a great product makes it super easy to believe in the product.

And believing in the product empowers you to be aggressive and passionate with your marketing.

And the result?

Massive sales.

Do you get the drill now?

The benefits of having a great product (an excellent product that delivers on its promises) are numerous to you as a business owner.

First off, an excellent product sells itself.

If your product delivers on its promise, and ESPECIALLY if it's a product that solves a PRESSING PROBLEM of a huge target market...

The product will sell itself with minimal marketing efforts.

Because the people who it has worked for will recommend it to their friends, family and everyone who cares to listen.

That's how powerful word of mouth marketing can be.

And it all begins with having a GREAT or an EXCELLENT product.

Second, as I've said, having a great product lets you go all in with your marketing without being afraid of getting complaints or returned orders.

Which means you get to have peace of mind as a business owner.

This to me, is PRICELESS.

Take it from me, because I sell physical products (Gadgets).

And you have no idea how happy it makes me that people can buy my products and not experience any challenges.

Finally, having a great product is important in shaping the perception of your brand.

Proper branding is important for your brand or business. 

Because the way people perceive your brand or business directly impacts the number of sales you make. 

And trust me, you don't want people to see your brand as a brand that produces subpar or below quality products. 

Because they won't want to buy your products, unless it's ridiculously cheap. 

And even at that, most people would prefer to pay a higher price for the quality product they desire. 

With everything I've said so far, I hope I've been able to help you understand why you need to have GREAT/EXCELLENT/QUALITY products. 

Got it? 

Good. 

See you in tomorrow's mail. 

Yours for quality products, 

— KD™