,

Sometimes in business, you come across a green path. 

I’m talking about periods where business is really good. 

So good, sometimes, that you begin to feel invincible. 

The sales are pouring in. 

Enquiries are coming in. 

The referrals keep flowing in.

The feedback from customers is great. 

Life is good. 

And if you’re not careful, you might actually believe the lie that business is a bed of roses. 

Soon enough, life has a way of bringing you back to your senses and reminding you exactly how the world works. 

It only takes a couple of bad days to bring you down from your “high horse” and humble you. 

Trust me, I’ve been there more times than I’d have loved to be. 

The point is… 

Life is unpredictable. 

Business too, can be very unpredictable. 

There’ll be plenty of good days in your business, especially if you play your sales and marketing game right. 

In the same vein, there’ll be a handful of bad days too. 

But when those bad days come around, 

You will do well to remember...

...that bad days come and go. 

And that that season is only temporary. 

The sun will definitely shine on your business again. 

And you will once more feel that adrenaline rush from the thrills of making tons of sales and getting plenty of credit alerts. 

I hope this helps. 

See you tomorrow.

— KD™