Hey ,

How was your day today?

As for me, I have been sleeping like a log of wood since morning,

And as a result I have been largely unproductive.. Also because all my devices were dead and the rain was not helping matters by falling almost throughout the whole day.

Anyway, today I have just one very simple lesson to share with you that I have been reminded of recently which I decided to implement

And not only has it been a relief for me, but it has pushed me to act on an idea I have had in mind for quite a long time now...

And in a moment, I will tell you what this lesson is, 

But first, yesterday I asked you for feedback on something and you didn't answer me . 

Like I said yesterday, feedback is how I get to improve the quality of information I share here with you on a daily basis, 

Especially if I want to do this on a long term basis, and to a larger audience. 

So, just in case you didn't read yesterday's mail, or you read it and didn't feel like responding, I'm just going to repeat the questions for you here.

Tell me, how has it been for you since you got on this email list? 

• Have you been getting value from my mails or not? 

• Are my mails too long or not? 

• Do I sent them out too late or not? 

• Are they just filled with junk information, or have the lessons there been useful and relevant? 

• Have my stories been interesting and relatable or not? 

• Do my subject lines intrigue you enough to make you want to open up my mail or not? 

• When you start reading my mail from the beginning, do you normally feel like reading it to the end or not? 

• Would you recommend joining my list to anyone including your friends and family members or not? 

I'd love to get your answers to any or all of these questions. 

Just click on the reply button and send me your response... 

And like I said, maybe tomorrow I will dissect the Principle of Persuasion I mentioned yesterday. 

Cool? 

Great. 

Meanwhile, the lesson I was talking about in the beginning of this mail is something I have known for quite a while now, 

And I have seen some top marketers and business owners use it. 

In fact, it was one of the recommendations Sabri Subi emphasized on in his book "Sell like crazy", 

But It wasn't until recently that I put it into practice.

And although I'll admit, at first it was a bit difficult for me to do, 

But after I did it, the result I got made me glad I did it. 

And what is this lesson? 

FOCUS ON WHAT MOVES THE NEEDLE AND OUTSOURCE EVERYTHING ELSE. 

In most cases, what moves the needle is what brings in the sales or money or Leads i.e things that actually matter. 

Most business owners especially owners of young brands, try to do everything themselves. 

They handle the content creation, product promotion, Ads running, flier designs, virtually everything all on the name of spending wisely or reducing management cost. 

They do this mostly at the expense of their time. Time that could have been put to better use on things that would actually profit them. 

But shortsightedness won't allow them to see that they are doing more harm than good to their business in the long term, and even slowing down their own business growth. 

In every business, there are some things that are more important than others.. Things that actually bring in the moolah. 

It may be running ads, getting on closing calls with your clients, sending out cold email pitches, cold calling your prospects, writing copy, writing content, and so on depending your niche. 

Instead of trying to do so many things at once, 

Put all your focus and attention on that one thing and double down on it. 

You can pay someone else to do every other thing for you while you focus on the most important things. 

This lesson also reminds me of a quote I heard sometime at the beginning of this year that totally shifted my mindset about/attitude towards money, and it says this... 

"The rich spend money to save time, while the poor spend time to save money". 

If you think about this statement very well, you might realize that you behave like a poor person .

I don't have much time to explain right now, but just think about it. 

If you don't behave that way, congratulations, but if you do, you need to do something about it ASAP. 

Let me stop here for today. 

Tomorrow is Sunday. 

Make sure you go to church tomorrow okay? 

Good. 

Have a nice evening ahead. 

To your digital success,

King Danisan™.

PS: Don't forget the feedback I asked you to give me. 

Click the reply button and give me your answer now. 

Thank you in advance. 

Adios 

👋🏽