Where the real magic happens.

Sep 22, 2023 8:01 am

,


Really quick, piggybacking off of yesterday's mail...


For most businesses, this is how their funnels normally look like.


Ad ==> Opt In Page/WhatsApp ==> Sale (Core offer)


Or


Ad ==> Opt In Page/WhatsApp ==> Follow up/Nurturing messages ==> Sale (Core offer)


Now there's nothing necessarily wrong with this kind of funnel.


But like I said yesterday, if you are running adverts to cold audiences (people who don't know you before),


The chances of making back the amount you have spent on adverts is slim in the short term.


Not to talk about making a profit.


A simple way to solve this problem, is to create low-ticket or low-threshold offers.


This way, you get to make some money instantly that helps you break even on your ad spend.


And sometimes, you even make a little profit from the initial sales.


After that, this is where the real magic happens.


If your low-threshold offer is very good and you deliver very well on your promise,


You can upsell a couple of your customers on your core offer and any other offers that you may have.


Note: I said customers, not prospects. Because once they paid you the first time, they already became your customer.


And once that barrier of the first time purchase is broken, it becomes easier to buy from you again.


Trust me, even if it's only a few upsells you make, your profits will shoot through the roof.


Moreover, this method helps you to maximize the LTV of your customer.


What did you say?


Did you just ask what LTV means?


That is another topic for another mail.


Stay tuned.


To your marketing success,

Daniel Enisan.




























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