, 

We live in a very religious — borderline superstitious — part of the world. 

So it’s no surprise to find that most people in this part of the world often expect good things to just happen to them, without them necessarily working for it, earning it or even deserving it for that matter. 

Religious people call it “Divine Favour”. 

Not so religious people call it “Luck” or “The Universe”. 

Doesn’t matter what they call it.

The overarching theme is the same. 

We want to get massive results for doing little or no work. 

Pastors call prayer points along those lines in church and you can hear the roaring sounds of the “amens” of church members screaming at the top of their lungs from a mile away. 

Ask an addicted gambler why he keeps on gambling despite the fact that he has lost nearly his entire net-worth to SportyBet, and he’ll tell you that he believes luck will soon shine on him. 

Ask a fraudster why his fellow fraudster hasn’t “hit it big” yet and you’ll probably hear something along the lines of “ororo no dey hin head”. 

The pattern is painfully apparent. 

Clearly, somewhere along the lines, it has become our culture as a people to want things we did not work to earn or that we do not necessarily deserve. 

The “virus” runs deep into our culture as you can see it in the workplace, in business, in government and virtually everywhere. 

And it’s why many people don’t mind going through “corners” to get certain results. 

They believe they deserve good things whether they’ve earned it or not. 

Meanwhile, those whose religious beliefs prevent them from doing bad things resort to hoping for miracles. 

I’m a religious person, and I believe in the supernatural. 

Miracles are real and they in fact do happen. 

That’s not just a fact, it’s something I have also experienced myself several times. 

But here’s another fact for you. 

Depending on miracles isn’t a sustainable way to live. 

If you go about in life putting little or mediocre amounts of work and effort, and you somehow expect that by some miracle, you would always get massive results, 

Then I’m sorry to break it to you… but you’re either naive or you’re just a fool. 

Instead of putting your attention on miracles that may or may never happen, 

Here’s a more practical approach. 

Concentrate on Volume. 

Why?

Because…

Volume Negates Luck. 

Let me say that again, so that it sinks in properly. 

Volume Negates Luck. 

If you’re looking for outstanding results in whatever it is you’re doing in life, whether it’s sales, marketing, copywriting, public speaking, cold emailing, job searching, skill building, audience building, wealth building, et cetera. 

Whatever it is, it doesn’t matter. 

If you focus on increasing volume, then you won’t need luck. 

Because you would have significantly increased your chances at succeeding, so much that your success would be inevitable. 

Volume for you could mean waking up earlier so you can put in more hours into your work. 

For you, it could mean sending tens or even hundreds of job applications or cold emails or business pitches at intervals. 

It could mean spending more and more money investing in yourself by paying for courses, trainings, improving your skills, getting mentorship, et cetera. 

Heck, for you, it could mean just repeating a particular activity over and over and over again until it becomes second nature, and you can even do it in your sleep. 

The bottomline is this. 

This is Big 2025. 

Don’t start the year deluding yourself that this year is going to be better or that miracles are going to happen for you, when you’re not already putting in a high volume of input — or aren’t ready to at least. 

Do that and I guarantee you, it won’t end well for you. 

Concentrate instead on increasing volume. 

And let “the universe” do its thing, or not. 

Either way, one thing I’m sure of, if you do this, is that you will experience so much growth that you won’t even know what hit you. 

I hope you got the message I was trying to pass across. 

See you in the next one. 

Yours "concentrating on volume",

Daniel Enisan