,

I have just one job here today.

And that job is to reiterate a simple, seemingly cliché, yet incredibly powerful and effective principle of life — that will also benefit you in marketing.

I have struggled with effectively engaging this principle myself in the past.

Heck, I'm still currently struggling with it in many areas of my life.

But to a certain extent, I've managed to crack the code.

And the results?

MASSIVE! 

I can tell you that much.

And I'll tell you what that principle is in a moment.

But for you to fully grasp the power of the effectiveness of this principle,

Let me tell you a short story.

For a long time, I'd been trying to increase awareness about my Gadgets brand (KD Gadgets).

Because I knew that greater awareness = more sales.

And around that time, the only people who knew me were the folks in my hostel.

And the reason they knew me was because I was in their faces practically everyday.

I knew that for me to reach more people, I'd have to do it online.

Long story short, I decided I would have to be consistent with talking about my brand online.

But then, that wasn't the first time I'd tried being consistent.

I had tried several times in the past and failed — woefully too.

But then, I read somewhere that the minimum average time it takes to form any habit is to do it everyday for a minimum of 21 days.

So I decided I was going to do a personal 30-Day Challenge of marketing my products daily.

I initially wanted to post it on my status before starting so that my audience could hold me accountable.

But then I thought to myself...

"Does it mean that if no one holds you accountable, you can't do something for yourself?"

In a bid to prove to myself that I could be consistent for 30 days without external supervision,

I started the challenge without telling anyone.

On the first day, I just posted "Day 1" on my WhatsApp status.

And I did that for each day I successfully marketed my brand/products (well, not all the days sha, but I wrote it in my notes). 

No one knew what it meant.

It was just me marking my register for each day I advertise my products and services.

Fast forward to the following days and weeks...

I started getting more and more reactions and responses to my Marketing messages.

People started sliding into my DM asking about my products.

I started making more and more sales.

I'd randomly meet folks who I didn't know before, and when I introduced myself, I'd hear things like... 

"Oh you're the guy who sells Gadgets on that group chat..." 

And to top it all off, at the end of that semester, 

I got awarded the "Male Entrepreneur of the Year" award in my department.

It didn't stop there. 

By the time I got to Day 30, I didn't even realize it.

And at that point, I didn't want to stop either. 

Because it had practically become a habit... 

And I haven't looked back ever since. 

I'm case you haven't gotten the memo by now, 

The principle I've been rambling on about is just one word. 

CONSISTENCY. 

What is consistency? 

Consistency means doing something over and over again, even when there don't seem to be any obvious results. 

It means showing up everyday even when you don't feel like it. 

This single principle is very important not just in life generally, but also in marketing. 

Why? 

Because there is power in repetition. 

Most times, your potential customers need to see the advert of your product or service before they become conscious of it enough to remember it and think of you when they need that product or service. 

The benefits of consistency to your business are much more than I have time to talk about here. 

In marketing, the best known brand more often than not OUTSELLS the best brand. 

You may have a quality product or brand.

But if people don't know about it, then those with lesser quality products will sell out faster than you. 

It's not rocket science. 

And in order for you to become the best known, you have to be consistent with your brand messaging and advertising. 

Talk about your brand/business to anyone who'll care to listen. 

Carry your market on your head. 

Be aggressive with your marketing. 

Because if you don't do it, no one will do it for you. 

Another hidden benefit of consistency is the confidence boost that happens as a result of constant repetition. 

As is the case with many skills, the more you do something, the better you become at it. 

And the better you become, the more confident you are in your abilities. 

When I started out with my 30 Day challenge, I was scared. 

"Will people even read my messages?" 

"What if I get ignored?" 

"What if I'm just wasting my time?" 

"Won't people say I'm doing too much?" 

"What will people think of my copy?". 

"What if my copy is not compelling enough?" 

"What if it's not attention grabbing?" 

"What if it's not creative enough?" 

"What if..." 

You name it, I thought about it. 

But at the end of the day, I realized that all the “what if” thoughts were just in my head. 

Especially when I started seeing the results of my efforts. 

Truth is, nobody cares about you. 

But if you show up in people's faces long enough, they'll pay attention. 

Dare I say, at the end of the day, it doesn't really matter the quality of your copy. 

If you show up long enough, sooner rather than later, someone will notice you and potentially buy from you.

I've said all of this to drive home one singular important point. 

Consistency will do much more for your business than “perfect marketing” or having a big marketing budget will. 

Marketing/Advertising your products is important. 

And it's important to constantly improve your marketing strategies. 

But once you've got the consistency part dialed in, you'll find that with time, you'll learn more and get better with your marketing. 

I hope you got a thing or two from today's mail. 

Let me know if you did. 

I'm rooting for you. 

Yours "consistently", 

— KD™

P.S. I noticed some people didn't receive yesterday's email.

And some new folks just joined as well.

Just in case you fall under that category,

Click here to read yesterday's email.

You're welcome.