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If you're like most people, then whenever you hear other people make common statements like this ...

"The customer is always right...",

"A Jack of all trades is a master of none..."

"Good work doesn't need advertising, it speaks for itself..."

You probably just ignore it, or even worse, you accept it subconsciously.

And most times, the reason you accept it is because a lot of people say it and believe it.

So "there must be some element of truth in it if everyone else says it and believes it", you think.

Here's the problem though.

If you do your research and check very well, you will find out that many of these statements are either half-truths, or just flat out lies.

For example:

The first statement about the customer always being right is only half of the complete statement.

And a simple google search would reveal this to you.

The complete statement goes: "The customer is always right, in terms of taste..."

Looking at the complete statement, you can see an entirely different meaning from the common narrative that the half statement is used to push around.

The statement means that the customer is always right in terms of taste or what they like, as long as they are buying.

Which means even if they like low quality items, or ugly items or items that an average or ordinary person wouldn't like, then they are right in terms of their own taste.

All of a sudden, you'll realize that those people saying those things only usually said them to suit their narratives and get their way with you.

That, or they don't want you to make significant progress in your business.

Because you will meet some wicked and stupid customers that will frustrate your life.

And if you're going about with the mindset of "the customer is always right", they will take advantage of your naivety and put you through hell.

How about the second statement about the jack of all trades who is a master of none?

Do a simple google search right now.

Go on.

You will find that that statement was only half of the entire statement.

The full statement goes: "Jack of all trades, master of none, though oftentimes better than a master of one."

Are you noticing a pattern here?

Now, the half statement stops you and restricts you from exploring different fields and areas of interest that you have, simply because you don't want to be a "master of none".

Meanwhile the complete statement (which obviously has the complete information) informs you that you are actually better than a master of one.

Isn't that just liberating?

Think about it.

It makes a lot of sense, doesn't it?

Think about the richest and most successful men in the world.

How many of them have sources of income from only one field or industry?

Elon Musk?

He owns Tesla (an electric cars manufacturing company), SpaceX (a space exploration company, I think), Twitter (now X), to mention a few.

Dangote?

He owns Dangote Cement, Dangote sugar, Dangote Spaghetti, Dangote Flour, etc.

Apparently, he's even investing into building oil refineries in Nigeria.

There are plenty other examples where those two came from.

Now tell me.

Aren't they Jacks of All Trades?

Time won't permit me to dissect the third statement today, though I'll do that tomorrow.

But I hope you got the message I was trying to pass across here today.

Just because a whole multitude of people agree to and push a certain narrative, doesn't always mean it's true.

And you should also learn to do your own research too, and not just take everything you see online or hear people say for the truth.

Not even what I'm telling you right now.

And finally, read books.

The third statement which I will dissect tomorrow, I learnt about in a book I was reading earlier today.

And before reading it, I had a different perspective.

But the book opened my eyes and made me see things from a different light.

And boy am I glad I read it.

You should do the same too, and you'll be glad you did.

That said, I hope you got a nugget or two from today's mail.

Because this is where I draw the curtain for today.

To your marketing success,

King Danisan.