This one really cracks me up {{contact.first_name}}.

Aug 10, 2022 10:03 am

Hey ,


Real quick, for the past few days, we have been talking about the free methods of generating leads.


And today, I want to tell you about one more method you can use to generate leads for free.


But just before I dive into it,


On Sunday (or Monday morning I think), in my mail, I asked for your opinion on an idea I had, and I asked you to reply to the mail.


But as usual, you want me to scream it your name three times and blow powder before you reply right?


No problem.


!


!!


!!!


*Blows powder


Reply my mail now noww nowww ow... (voice echoes and fades out into silence)


Happy now?


Lolz.


If you don't remember what I am talking about, just go and read that mail and do the needful.


That said, the method of lead generation I want to talk about today is called...


CRAFTING A LEAD MAGNET.


For context (even though I have explained this before), a lead is a person who is interested in (buying) your product, business or offer.


So, in essence, a lead magnet is - as the name obviously implies - anything that attracts leads to you (like a magnet attracts metals to itself) as opposed to you chasing after the leads.


Many people go about leads generation the wrong way, and they wind up complaining about not making sales.


Most times, they use these methods...


1. Randomly join WhatsApp groups and bulk-message people in the group asking to "connect" with them.


2. Join "contact gain" groups to "increase their status views".


3. Ask people to post things like this on their status..


- "Hi, I'm Sylvia.. I'm fun to chat with... Add me up."


- "Hi guys, Mmeet my friend Kelvin. He recently lost all his contacts. Add him up." (Lolz.. This one really cracks me up... Because I mean, who fuxving cares?)


- "Hey there, I'm Sarah. Let's vibe"


And some other nonsense methods I see out there that doesn't quite come to mind right now.


Sometimes, they are actually able to grow their contacts bases to become very large using those QUACK methods.


But then, those audience are usually just random people who just view status, catch cruise and pass.


They may not be your target audience. So if you try selling to them (depending on your product and the niche you are in), you will probably struggle to sell a lot of your products and offers.


You may have 15k contacts and over 5k views and be struggling to sell your products, and someone with just 2k contacts and 500 views or even less will sell much more than you with your large contact base.


The point is this.


If you must generate leads and build an audience,


Not just any audience, but the kind of audience that will buy from you, not once, but over and over again,


Then you must go about it the right way.


Stop chasing leads. Instead, start attracting them.


And that is exactly what lead Magnets do for you.


Instead of chasing after leads, they will be the ones trooping into your DM, sometimes even ready to buy your products immediately.


And tomorrow, I will dive deeper into the topic and explain everything you need to know about it.


For now, I gotta go.


Have a good night's rest.


To your digital success,

King Danisan™.



Oh, Good morning by the way.


Have a great day.

Comments