You are not a serious person {{contact.first_name}}.

Jul 12, 2023 9:33 pm

,


Yesterday I showed you the second principle of persuasion...


And I illustrated pretty well enough for you to understand.


I'd really love to dive right into the third principle today and expatiate on it very well.


But because of time constraint and other factors,


I'd just drop a quick nugget and get out of your hair.


If you are a person who sells products online,


Then you know that you need a lot of people to see what you are selling.


And if by now you still have only your friends and family on your contact list,


Then you are not a serious person, not yet.


Because it means you haven't been taking the mails I have sent you in the past and the lessons in them seriously.


But then, the fact that you need more people to see what you are selling...


Doesn't mean that your product is meant for every Dick and Harry out there.


As much as you want to get more prospects and ultimately more customers,


You need to define who your target audience is.


Believe it or not, your product is not meant for everybody.


Well, except you are selling something like food that everyone can't do without.


Moreover, there are some food you can't sell to some kind of people.


For example, trying to sell a bottle of coke to an old man, who is probably diabetic.


Or trying to sell baby food to teenagers,


Or trying to sell coco pops to elderly folks.


These are just random examples off the top of my head.


But one thing is obvious in all three examples.


They simply won't buy it.


And the reason is simple.


They are not your target audience.


If you want to waste your time, effort and resources without getting any results,


All you have to do is keep trying to sell to everybody.


But when you define your target audience by identifying...


  • Their gender,
  • Age group,
  • Interests, income,
  • Places they love to hangout,
  • And other demographics,


It helps you to create laser targeted content and marketing messages...


That are specifically tailored to your audience, and that they are more likely to respond to.


And boom! More sales for you.


The lesson again? Stop selling to everybody.


Define your audience, and craft the appropriate marketing message for them.


I hope you got a nugget or two from this mall.


Let me know if you learnt something by dropping some sunflowers for me.


Have a good night's rest.


Daniel.




P.S. We will revisit the one sentence persuasion course tomorrow.


Just enjoy this nugget for today.



























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