I don't know if I am the only one that has ever thought of this.

I mean, I know I tend to think far and wide...

But I can't be the only one wondering what the reason behind this thing is.

And yeah, I know you're wondering what exactly I am wondering...

And I will tell you what it is in a short while.

But first, here's something for you to think about.

If you can answer this question, then maybe you can give me the answer to what I have been wondering all this while.

Imagine two different couples.

One couple always discourage each other, look down on each other's achievements and talk their partner out of trying to achieve new things.

The other couple encourage each other, praise their partner for their achievements and encourage them to attempt even greater things.

Which of the couples do you think will enjoy their marriage and ultimately last longer?

Needless to say, it's the latter, right?

Good.

But why do you think that is?

You might say it's obvious.

And that the couple that encourage each other's dreams will last longer because they help each other get better and succeed more,

Which means they will be happy all the time.

Sure, it's obvious.

But here's the big question.

Why don't people do it then?

If it is so glaring and obvious that encouraging other people's dreams...

And praising them for their achievements is good and helps to make relationships stronger,

Then why don't people do it?

Or here's an even better question.

Why don't you do it then ?

The last time someone told you about their big dreams and hopes for their life, what was your reaction?

• Did you encourage them and cheer them on no matter how ambitious the dreams were?

• Or did you talk them down and discourage them from even attempting it?

Most people do the latter.

And I can't help but wonder why people do that.

But here's what I think.

People will tell you that you can't do something, because they don't see themselves doing it.

Or better put, they know they can't do it.

So they allow their negativity to rub off on you and stop you from achieving your goals.

But that's not even where I am driving at.

The main thing you need to know and remember is this.

Everyone else is probably discouraging your potential customer and talking them down.

• They have probably told them that there is no solution to their problem.
• People have probably laughed at them for having their problem.
• People have probably even given them a name because of their problems, just like nurses give patients name because of their conditions.
• People have told the diabetes patient that he won't survive it.
• People have told the poor man that he can never be rich.
• They have probably told the shy guy that he is never going to have a girlfriend.
• The lady with acne on her face has probably been told that her acne will never go away.
• People have told them they can't escape their problems.
• Heck, people have even condemned them and written them off.

And here you are, trying to sell your solution to them.

Do you really think taking the same approach is going to help?

Obviously not.

Which is why the best thing to do is to give your readers hope.

Give them the one thing that no one else is giving them.

And that is the 4th Principle of Persuasion in the one sentence persuasion course.

Remember the sentence,

"People will do anything for those who will encourage their dreams, justify their failures, allay their fears, confirm their suspicion and help them throw rocks at their enemies."

We have already covered...

"...justify their failures..." (shift the blame off their shoulder)

"...help them throw rocks at their enemies..." (finding a common enemy)

And yesterday we looked at...

"...allay their fears (pacify their fears).

And the 4th one is...

Encourage your readers dreams (Give him hope).

If you can encourage your reader's dreams, and give him hope that his dreams are valid, and that his problem can be solved,

You will have much higher chances of getting a positive response from your reader.

Tell the diabetes patient that his legs don't have to be amputated.

Tell the single guy that he can still find love.

Tell the lady with acne that she can still have a smooth face.

Tell the poor guy that he can still become rich.

And more often than not, you will make a lot more sales than before.

Make sense?

Good.

Oh by the way, make sure your solution can actually do what you claim it can, for obvious reasons.

Now let me quickly run off and let you have a good night's rest.

Don't forget to leave some sunflowers for me.

To your digital success,

King Danisan™.

P.S. I have an offer I coming up and I will start promoting it from tomorrow.

You can choose to jump on the offer, or not.

It's absolutely your choice.

But one thing is certain.

You will get at least 10X your money's worth.

And that's not an exaggeration.

Watch this space for more details.