,

I don’t know exactly how you think when it comes to money and business. 

But I know for sure that there’s a certain demographic of people who think that for any form of money to be made in business, one group of people has to suffer for it or have a bad experience. 

For example:

• For doctors to get paid, people have to get sick or have accidents, 
• For lawyers to get paid, people have to get into legal trouble, 
• For mechanics to get paid, people’s cars and engines have to get damaged,
• Et cetera

Or in the context of my own business…

• For me to get paid selling accessories, then people’s chargers and earphones have to get spoilt. 

Like I said, I don’t know how you think, and I don’t know the exact group of people who think this way. 

But I do know for sure that they exist. 

The only question is…

Are you a part of them, ?

Because if you are, I’d be a bit disappointed. 

Not just because that’s a shallow and myopic way to reason, but because it’s also the wrong way to think about things like that. 

In many situations in life, there’s usually no right or wrong answer. 

Perspective and context usually provide nuances that help us determine what is right or wrong to us, so we can make decisions for ourselves. 

For example, if I ask you this: 

“Is killing bad?”

You’ll probably respond with a loud YES! without thinking. 

But if I provided a bit more context…

Say an armed robber was in your home trying to rob you, and you got into a scuffle with him. 

And while fighting, you managed to grab hold of his gun before he could kill you, and you fired a shot that ended up killing him…

Would you still say killing is bad in that context?

How about a soldier in Afghanistan sent to extract assets for a certain nation’s government, and comes face to face with enemy troops of terrorists…

Is it still wrong to kill in such an instance?

Do you see how an understanding of context and a shift in perspective can help you see things from a clearer vantage point and avoid thinking like a neanderthal?

Now, back to our initial conversation. 

Here’s how you should shift your perspective when it comes to businesses and how/why they make money. 

Think of it this way. 

Life in general isn’t perfect. 

In life, bad things happen and problems are created as a result. 

It doesn’t matter whether these problems happen as a result of human activities/involvement or not. 

The point is, these problems exist and happen, whether we like it or not. 

So instead of focusing on the origin and reason for the existence of these problems, 

Why not position yourself as a solution to the problems instead?

A simple shift of your focus from the problem to creating solutions will help you a lot more. 

So forget about how and why:

• People get sick,
• People get into legal problems, 
• People’s cars and engines develop issues, 
• People’s chargers and earphones stop working, 
• Fire outbreaks occur in homes without warning,
• Et cetera. 

Instead, focus on how you can contribute to solving these problems, or at least preventing them from occurring in the future, or making them occur a lot less. 

And everybody wins. 

Besides, how else would a lot of people earn a living if these problems didn’t exist?

Think about your own business too, and you’d realize that the only reason you have one is because of a problem you are solving. 

Whether that problem is hunger, stress, pain, sickness, comfort, et cetera. 

If that problem didn’t exist, so would your business. 

Problems give us purpose. 

So don’t fight the problem. 

Be the solution instead. 

If this email made any sense at all to you, reply to this email and let me know. 

See you in the next one. 

— KD™