It will pass like a ship in the night.

Jul 29, 2023 7:21 pm

,


It can be crazy out there in the Direct Response marketing world.


There are so many products and offers selling out there.


And along with them, there are are thousands of sales copy and ad copy being pushed out everyday to sell these products/offers.


As a result, the average user on social media platforms or the internet...


Is constantly bombarded with a barrage of adverts being shown to them everyday and calling for their attention.


Which means more and more people are getting used to the tactics, gimmicks and strategies being used to sell these products.


Because most of these products have...


  • The same offer
  • The same mechanism
  • The same idea
  • The same promises
  • The same marketing angles


And if you write your copy doing the exact same thing...


Your copy will pass quietly like a ship in the night.


Needless to say, if you are going to sell out any product especially in these recent times...


You are going to need a different approach.


And this different approach is what is known as a Unique Mechanism in copywriting.


What is a Unique Mechanism?


A unique mechanism is what you use to differentiate your product from other products in the marketplace.


While everybody else is using the same mechanisms, angles, promises, et cetera...


You come up with something that actually differentiates your product from other products...


That your competition are obviously not talking about or ignoring, or that they are not laying emphasis to.


Or you present your marketing message from another angle...


That is completely different from what your target audience has seen or heard before.


And boom.


Your copy will stand out from the crowd and make those skeptical prospects listen to what you have to say.


Do you get it?


If you do this right...


And combine this with a SOLID and powerful Big Idea...


Your copy will literally wipe the floor with the competition.


To find your Unique Mechanism, you're going to have to do a lot of deep research.


Research on...


  • Your product
  • Your competition's product
  • Your audience awareness level
  • Market sophistication
  • Et cetera.


As time goes on, we will probably talk more on some of these subjects.


But when you do your research well enough, you will be able to come up with something completely unique...


That will cut through the noise and get the job done.


I hope you learnt a thing or two from this mail...


Cause that's all I've got for you today.


Have a great day.


To your digital success,

King Danisan™.

























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