Simple action makes huge difference

Sep 21, 2023 3:04 pm


This email will be short and straight to the point.


Because I have a number of projects on my hand I need to work on.


So I don't have a lot of time on my hands.


That said, I will just leave you with a little marketing 2 cents for the day.


And here it is.


Always have low ticket offers in your funnel.


I know you want to make money (and if you're a copywriter, your clients want to make money too).


But here's the thing.


When you generate leads into your funnel, only a few of them will buy your core offer at their first contact with you, especially if the price is high.


Meanwhile you miss out on the rest of the quality leads who came into your funnel.


But when you introduce a low-ticket or low-threshold offer into your funnel,


It automatically gets more people to buy something immediately.


And something important happens.


Those people who buy something or anything from go from being ordinary prospects, to being customers.


That is a huge fundamental difference.


The moment a prospect is able to cross over the hurdle of paying you for something for the first time ever,


What happens is that:


  • They become your customer
  • They automatically trust you more (especially if you deliver well on your promise)
  • It becomes easier to upsell them on your core offer


This simple action makes a huge difference in your business revenue at the end of the day.


And you may need to consider making this change in your business, or recommending it to your clients if they don't have it.


Like I said, I don't really have much time on my hands this morning.


In my next mail, I will talk a bit more on this issue.


In the meantime, have a great day ahead.


To your marketing success,

Daniel Enisan.

































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