,

When I started this 30-Day Marketing/Copywriting Email CRUSADE,

I asked you to send in any questions you may have on sales, marketing and copywriting.

And while some people sent in their questions, others didn't.

So I have a question for you (if you sent in your questions previously, you can ignore this part).

Why are you so stubborn ?

What's your excuse?

You can't think of any question?

Or you're just too lazy to rack that big 'ol brain of yours?

Sigh!

Too bad you'll be missing out on the rare opportunity to get me to answer ANY questions you may have related to Copywriting and Marketing to the best of my knowledge — and for FREE.

The next time you have a question you want to ask me, you might have to pay a consultation fee.

Anyway, today I'll be answering the first question I got from one of my subscribers.

She asked two questions in total.

And here they are:

"What makes people choose one product over another?"

"How can you create a marketing message so compelling that it not only grabs attention but also builds trust instantly, regardless of the audience's prior skepticism?"

Let's deal with that first one, shall we?

When it comes to choosing products, there are a number of factors that come into play.

Here are three of them.

1. Price: Whether you like it or not, price will always be a major factor in determining whether or not your customers choose your products.

Pricing is actually a very tricky subject.

Because you don't want to charge too high — and chase away your potential customers.

And simultaneously, you don't want to charge too low — so that your product is not perceived to be inferior in quality or value.

Depending on the product you sell,

If it's a product that has a broad target audience/target market which largely includes the masses (people of modest or average earnings),

Then your price should be modest and relatively affordable for your target market.

It should also factor in the current economic state while accommodating sufficient profit margins.

But if you're selling a luxury or exclusive product,

Then the price should reflect that, alongside your targeting and marketing strategies.

Your marketing should repel people who are not in your target audience and attract people who can afford your products.

2. Your Brand and Your Branding: Yes, they're not exactly the same thing.

Your brand is the perception your audience has about you.

It's the gut feeling they have about you.

It's what people say about you when no one is in the room.

Branding on the other hand is the continuous effort you make as a brand or business owner to influence or maintain the perception your audience already has about you.

This includes your marketing messages, graphics, taglines, brand voice/tone, et cetera.

I don't want to digress too much.

But just as I said when talking about the first factor, the perception your audience has of your brand...

...and the quality of your products or service directly impacts the number of sales you make.

Which brings me to the third and final factor I'll talk about in this mail.

3. Trust: This is one of the most powerful factors that directly influence the number of sales you make as a business owner.

And I personally believe that if there's anything you should focus on building, especially in 2025,

It's SOLID TRUST in your brand.

When customers have 100% trust in your brand, more often than not, the price won't matter — as long as they can afford it.

Especially when your product delivers on its promise, has great quality and lasts long (or is durable as the case may be).

So there you have it.

Three factors that can influence customers' choice of products.

Price, Brand/Branding and Trust.

I hope I've been able to sufficiently answer that question.

As for the second question, we'll look at that tomorrow.

See you then.

Your "customers' choice brand",

— KD™