,

When it comes to marketing,

There are a number of things that differentiate the people who usually have GREAT results from people who have MEDIOCRE results.

But among those things, there's a single defining factor that has the power to significantly affect your sales numbers directly.

If you want to sell a lot of your products, this factor is non-negotiable.

In fact, the reason why many people find it difficult to sell a lot of their products is as a result of a lack of this single defining factor.

All the great salesmen of the world have it.

And you can tell from looking at them, speaking with them or even coming close to them that they are loaded with this single factor.

I'm sure by now, you're wondering...

What is this factor you're talking about?

"Daniel, stop keeping me in suspense and tell me what it is."

Okay fine.

I'll tell you what it is.

That will be in just a moment.

But I'd like to know something first.

Have you ever been in a bus going somewhere where someone tried selling a product to you and everyone in the bus, and you bought it?

Has anyone ever tried to sell something to you randomly, maybe in your house, shop or anywhere?

Have you ever bought anything from someone you didn't know from Adam, whether physically or online?

If you answered yes to any of those questions, then I want you to tell me...

What exactly made you decide to buy the product from them right then and there?

Reply to this mail and let me know.

I want to check something.

Now, what was I saying before?

Oh... Right.

I was talking about the single factor that can significantly affect your results...

And it's just a single word.

CONVICTION

That's just a fancy word to describe "having a STRONG BELIEF in your product."

You may not understand why this is important.

But a person who absolutely believes in a product and what the product can do will go to any length to make sure they sell it.

They will make bold claims, give guarantees/warranties and even offer a FREE trial of the product upfront (just like suya men), if they have to.

That is the power of CONVICTION.

Think about it.

Who would you rather buy from?

Someone who is silent, quiet or shy with their marketing...

Or someone who is loud with their marketing and confident in their product?

I'm willing to bet that you would rather buy from the latter.

Heck, the reason why you probably bought that product from that random person in the question I asked you earlier...

...is because of how confidently they spoke about the product.

Here's what you need to understand.

Humans are social beings.

We love to interact with other people.

And more than that, we like to do what other people do — or think we should do.

Dare I say, some people love being told what to do, how to live, what products to use and so on.

That's why whenever someone is very passionate about anything,

Whether it's a religion, a belief, a vision, a person, or even a product...

People tend to pay attention to that person.

And more often than not, they tend to get a lot of people to "follow" their path.

That's how powerful this stuff is.

There's something incredibly powerful about conviction and passion that just rubs off on people around you.

It's like a virus.

It's very contagious.

So if you want to fix the low sales you've been getting,

You need to catch this VIRUS.

What you need to do is to check the level of your conviction in your product.

• Do you really believe in your product?
• How much do you believe in it?
• Would you buy your product if you were the customer?
• Would you recommend it to your family member?

The answers to these questions are an indicator of the level of conviction you have in your product.

And for you to increase the level of your conviction, there is a very important factor you must consider.

Once that factor is present, you won't have any problems with having conviction in your product.

And your sales problems are as good as over.

And tomorrow, I'll talk about that factor.

In the meantime, don't forget to reply to this mail and answer the question I asked you earlier in this mail.

You don't remember?

Scroll up and read the question and reply to this mail.

And I'll see you in tomorrow's email.

Yours in Conviction,

— KD™