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Whether you're a copywriter, aspiring copywriter or not, if you sell any thing at all online or even physically, then you probably write sales or marketing messages trying to promote what you sell and get people to buy from you.

And if you want people to read your message, then your message has to grab their attention. 

The first few words of your marketing (your headline) message usually bear(s) the responsibility of grabbing your reader's attention. 

Needless to say, this responsibility is very important in determining the success of your marketing campaign as a whole. 

This is why your headline must contain some 4 Powerful Elements. 

Without these 4 elements, you risk losing the attention of your audience and this will have damaging effects on the sales of your product, 

Because if your headline fails to capture the attention of your audience, suffice it to say that you 90% of the time, you will lose that sale. 

And in the next few minutes, I will expose these 4 powerful elements, 

But before that, here's something important you should take note of. 

Advertising legend David Ogilvy once said, "On the average, five times as many people read the headline as read the body of a copy or marketing message". 

So if your headline is poor, it is very likely that:

• Your prospects will not read the rest of your copy, 

• They will not know the benefits of your products, 

• They will not know what your offer is no matter how Irresistible it is, 

• They will not know what they are missing out on by not buying your product, 

• And ultimately, they will not buy your product, 

• Even if they have a burning problem that your product offers instant solution to. 

This is why the headline is the most important part of your copy or marketing message. 

In fact, 

A poor headline = Very little or NO sales

But if you infuse these 4 powerful elements I will show you when writing your marketing message, you will be able to write headlines that will:

• Stop your audience in their tracks and make them read the rest of your message.

• Intrigue your audience and make them interested in reading the rest of your copy,

• Make your marketing message stand out in the marketplace even if you have tons of competitors,

• Compel your audience to take your desired action

• And ultimately increase your sales by a large percentage margin. 

And here are the 4 Powerful Elements a compelling headline must have, 

A compelling headline must be 

1. Useful 

2. Unique

3. Ultra-specific

4. Urgent

With these 4 powerful elements infused into your headline, your headline will be equipped with the necessary firepower to get your audience to not only read the rest of your marketing message, 

But ultimately make them buy your product at the end of the day. 

And tomorrow, I will be dissecting each of these 4 elements one after the other. 

So stay tuned and wait for tomorrow's mail. 

Till then, 

Have a nice evening ahead. 

To your digital success, 

King Danisan™.