Hey !

Yesterday, I talked about Persuasion, 

And I told you that there are about 5 principles of Persuasion that you can use to increase your sales exponentially,

And I promised to talk about them today, which I will do in a bit.

But just before then, there is something else I mentioned that I wanted to lay more emphasis on. 

And that thing is TIME. 

You see, as a beginner in the world of digital skills or online entrepreneurship,

When you learn about the possibilities of your skill or online business especially the amount other people make in that niche, 

You get all pumped up and excited and ready to give it your all, 

And you expect that as you put in all you have got, you will begin to get massive results immediately just like those people you can see who are crushing it. 

Those are great expectations, and it's really good to have them, afterall you're busting your ass for them. 

But then, in the real world, those results you see people getting didn't come immediately they started. 

The truth is, if you play your cards right, you are probably going to get some results, 

But they may not be as big you expect. 

That doesn't mean you should relent or get disappointed. 

It's only a sign that you are doing something right, and that you just need to put more effort. 

Trust me, I can tell you from experience that those people you see succeeding today have paid their dues. 

They also had:

• Days where nothing was working. 
• Days when they felt like giving up. 
• Days when it felt like the whole world was working against them. 
• Heck, they probably didn't show up on some days. 

But one thing they all had in common is that they pushed on despite all. 

And eventually, it paid off in the end. 

Forget all those people flashing their results like posting screenshots of the amount they have made all over the internet space,

And making it seem as if it is very easy to succeed in the online space, and you don't need to work hard. 

Just watch those people very well and check them back in a few years. 

You will see that they may have lost their "glory" by then,

Because they were focused mainly on the results. 

What you need to focus on is processes. 

Behind every result you see people getting today, there is a process. 

You are not a yahoo boy/girl. 

Online entrepreneurs and skilled people don't blow. 

We grow!

Focus on setting up your own processes and let the processes bring the results for you. 

And then make sure wait long enough for your work to begin to yield results. 

Be patient.

Give it time . 

If you want to build something big and something that would last. 

I think it's only logical and sensible to expect that it would take time to build it well. 

Heck, it's disrespectful to what you're building to expect it to grow overnight, except you are building a "Get-Rich-Quick scheme". 

If it's not that, then give it time . 

Okay? 

Good. 

Now to the Principles of Persuasion that you can use to increase your sales exponentially, 

Here is one of them. 

FIND A COMMON ENEMY. 

One of the best ways you can get your leads and customers to like and trust you is by making them feel that you understand them. 

Make them feel like you understand their pains, their anger, their emotions. 

And a great way to demonstrate that is by finding a common enemy. 

For example, if you are selling a digital skills or make money online course, you can talk about the Nigerian economy, inflation, corrupt government, lack of jobs in Nigeria etc. 

Make them know that you understand how difficult it is to survive in this current economy, and hence that is why you learnt a digital skill as a side hustle. 

Show them what the digital skill has done for you and how it can do the same for them. 

Here, your common enemy is the government, the economy and Nigeria as a whole. 

If you sell generators or solar panels or inverters, a common enemy is the PHCN. 

Tell them how frustrating it is when the PHCN fails to supply power for days and even weeks, 

How it disturbs simple daily activities like sleeping with fan, ironing clothes, charging your phones and gadgets and so on. 

Show them that you are human too and that you understand them. 

If you sell drugs for example, your common enemy may be those big pharmaceutical companies who refuse to sell the real cure to certain diseases so that people can keep buying their drugs. 

Do you get it now? 

Good. 

If you apply this principle, you will get a lot more people to trust you and buy your products, and make crazy money for yourself. 

Go ahead and implement this principle now, and don't forget to share your testimony okay? 

Good. 

That will be all for now. 

See you tomorrow.

To your digital success,

King Danisan™.

What are you still waiting for? 

The remaining 4 principles of Persuasion? 

Didn't you hear when I said "Here is one of them"? 

You didn't? 

Well, I am only talking about one today. 

I will talk about the others from tomorrow okay? 

One more thing. 

I am just sending this mail out because I had to attend church service today,

And since I got back, I have been lazy to send it out. 

No vex. 

Bye now. 

👋🏽